SEYSTUDIO: South Korea-Based DF Corporation Launches New Bag Brand 'SEYSTUDIO'

Campaign visuals for SEYSTUDIO's debut collection, inspired by the lucky symbol 'horseshoe'

South Korea-based company DF Corporation has launched a new bag brand, 'SEYSTUDIO'. Inspired by the ever-changing urban landscapes and lifestyles, SEYSTUDIO is characterized by modern reinterpretations of structured silhouettes and vintage aesthetics.

Capturing urban daily life cinematically, the 'Velor Bag' from SEYSTUDIO's first collection highlights the distinctive horseshoe motif.

The brand's signature symbol is the 'horseshoe' motif, widely recognized as a symbol of good luck.

Adopted as the brand's identity, it embodies the wish that even amidst busy daily lives, small moments of luck remain close at hand.

Coinciding with the brand launch, the first campaign cinematically portrays the daily lives of two fictional urban women, 'Callista' and 'Velor'.

Walking through the city and riding the subway, they live at different rhythms, representing a free-spirited and contemporary image of modern women.

Moreover, 'Callista' and 'Velor' are not only campaign characters but also the names of SEYSTUDIO's bag lines. The brand's debut collection, 'LUCKY CHARM', incorporates the horseshoe motif into details such as charms and buckles, expressing the brand's unique worldview. By combining soft forms and three-dimensional silhouettes with high-quality materials, the collection achieves a balance between design and functionality.

Callista Bag - Black

Callista Bag

PRICE: ¥22,700 (incl. tax)

COLOR: BLACK, CHARCOAL, BURGUNDY, BEIGE, PALE PINK

SIZE: Height 35 × Width 32.5 × Depth 10 cm

A shoulder bag with a refined, smooth silhouette, featuring the brand's signature horseshoe buckle. O-ring details on the sides create natural draping and three-dimensionality, allowing different shapes depending on how tightly they are fastened. With ample storage capacity, it combines design and practicality.

Callista Bag

Charcoal

Callista Bag

Burgundy

Callista Bag

Beige

Callista Bag

Pale Pink

Velor Bag

PRICE: ¥21,500 (incl. tax)

COLOR: BLACK, CHARCOAL, BURGUNDY, BEIGE, PALE BLUE

SIZE: Height 21 cm × Width 30 cm × Depth 11 cm

A bag that modernly expresses vintage charm by incorporating the brand's symbolic horseshoe motif and antique-style details. The prominent belt loop adds a stylish accent, creating a classic and elegant impression. With side pockets, it is both stylish and functional.

Velor Bag - Black

Velor Bag

Charcoal

Velor Bag

Burgundy

Velor Bag

Beige

Velor Bag

Pale Blue

Centered on the signature horseshoe motif and vintage sensibility, SEYSTUDIO plans to roll out diverse collections and creative content via its official online store and Instagram.

The debut collection 'LUCKY CHARM' is now available on the official online store starting June 10 (Wednesday).

[SEYSTUDIO]

'Fortune' means 'something made just for you.' With a delicate sensibility toward everyday life, SEYSTUDIO delivers richly expressive collections each season, embodying a unique mood.

HP: https://seystudio.jp/

Instagram: @seystudio_official

For inquiries:

SEYSTUDIO Customer Service

E-mail: [email protected]