Bringing "VIVANT" to Your Table: Fumuroya Launches "Osuimono Monaka" Collaboration on July 9 (Thu)

Fumuroya Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, President: Rokuemon Fumuroya, hereinafter "Fumuroya") will release the "'VIVANT' Collaboration Osuimono Monaka" on July 9, Reiwa 8 (2026), in conjunction with the second season of the TBS Sunday drama "VIVANT," which will be broadcast for two consecutive quarters starting July 26, Reiwa 8 (2026). The product will be available for pre-order on the Fumuroya online shop from July 9 (Thu) and will be released in Fumuroya stores on July 15 (Wed).

Background of the Release

Kanazawa has been a major production center for various types of yuba, known as "Kaga-fu," since the Edo period. Fumuroya has been manufacturing and selling Kaga-fu since its establishment in Keio 1 (1865). With the desire to widely convey the culture of "Kaga-fu" to future generations, we have developed a product in line with the second season of the drama "VIVANT," which became a social phenomenon in 2023, and are releasing the new product "'VIVANT' Collaboration Osuimono Monaka."

Product Features

1. Monaka printed with the drama's logo and the Nogi family crest, and flower-shaped yuba evoking the story.

"'VIVANT' Collaboration Osuimono Monaka" is developed based on our company's flagship product, instant osuimono. The monaka is printed with the impactful "VIVANT" logo and two types of "Nogi family crests," which are central to the story. Inside, we have packed "Botan-fu" (peony-shaped yuba), shaped after the prefectural flower of Shimane Prefecture, where the protagonist Yosuke Nogi's family home is located, and "Uzumaki-fu" (swirl-shaped yuba), named after a line in the drama.

2. Delicious instantly by adding hot water. A 4-piece set of "Osuimono" and "Miso Soup."

When hot water is added, the "Botan-fu" and "Uzumaki-fu" overflow from the monaka, making it a visually delightful dish. The clear dashi broth osuimono has a clean and elegant taste, while the miso soup made with Kaga miso has a mellow and smooth flavor.

Osuimono printed with the "VIVANT" logo

Miso soup printed with the Nogi family crest

3. Packaging design that evokes surprise when opening the box.

The exterior of the box has a black base with the logo and family crests, while the interior is red-based with the logo, family crests, and illustrations of the grand landscapes that are a key appeal of the drama. The packaging, with its changing atmosphere from the outside to the inside, expresses the unpredictable plot of whether characters are allies or enemies.

Packaging that makes the logo stand out

Opening the box changes the atmosphere, with landscape illustrations on the sides.

4. Original "Special Bookmark & Seal."

A special original sticker is included with the "bookmark" in the set. This adds a playful touch, allowing you to immerse yourself in the world of the drama even after enjoying the osuimono, by decorating your smartphone or other belongings.

Enjoy sticking them anywhere with different designs and sizes.

Product Overview

Product Name: Sunday Drama "VIVANT" Collaboration Osuimono Monaka

Release Date and Sales Channels: Pre-sale on Fumuroya online shop from July 9, Reiwa 8 (2026) (Thu)

https://eshop.fumuroya.com/

Release in Fumuroya stores from July 15, Reiwa 8 (2026) (Wed)

https://www.fumuroya.co.jp/shop-list/buppan/

*Availability may vary depending on store inventory.

Product Specifications: "VIVANT" Collaboration Osuimono Monaka, 2 Osuimono, 2 Miso Soup

Sales Price: 2,777 yen (excluding tax) / 3,000 yen (including tax)

Company Profile

Company Name: Fumuroya Co., Ltd.

Representative: President Rokuemon Fumuroya

Location: 1 Katatsu, Kanazawa City, Ishikawa Prefecture, 920-0219

HP: www.fumuroya.co.jp/