When will 'Junmai Ginjo Natsu Sanran' be released?

It will be released in limited quantities starting from Friday, June 5, 2026.

What is the cumulative sales volume of 'Natsu Sanran'?

Since its release in 2015, it has sold over 10,000 bottles (720ml equivalent) during the summer season alone.

What is the 'Natsu Awa Set'?

It is a set that includes the Japanese sake 'Natsu Sanran' and Asahi Beverage's 'Wilkinson Tonic'. It allows you to easily enjoy the Japanese sake cocktail 'Natsu Awa (Sake Tonic)' at home.

What type of sake rice is used in 'Natsu Sanran'?

It uses 100% 'Gohyakumangoku' rice from Tochigi Prefecture, with a polishing ratio of 60%.

According to the survey, how many people have given Japanese sake as a Father's Day gift?

In the official survey, 35.1% of respondents said they have given Japanese sake as a Father's Day gift.

Summer limited sake 'Junmai Ginjo Natsu-Sanran,' surpassing 10,000 cumulative units sold, to be released on June 5

Published May 26, 2026 7:10 PM ・ Updated Jun 14, 2026 4:45 PM ・ 4 min read ・ Source: PR TIMES

Tonichi Sake Brewery will release its summer limited sake 'Junmai Ginjo Natsu-Sanran' on June 5th. This year, it will also feature a collaboration set, the 'Natsu-Awa Set,' with Asahi Soft Drinks' 'Wilkinson Tonic.'

Natsu-Awa --Sake Cocktail using Natsu-Sanran--

Tonichi Sake Brewery Co., Ltd., based in Mashiko, Tochigi Prefecture, conducted a survey on X (formerly Twitter) regarding 'gifts of alcohol for Father's Day.' The results showed that 35.1% of respondents have given sake as a Father's Day gift.

In response to this, the brewery will release its summer limited sake 'Junmai Ginjo Natsu-Sanran' (720ml / 1,780 yen including tax) in limited quantities starting June 5, 2026. Since its debut in 2015 (excluding 2016 and 2017), the series has achieved cumulative sales exceeding 10,000 bottles (in 720ml equivalent) during the summer season alone.

This year, a collaboration with Asahi Soft Drinks' premium carbonated brand 'Wilkinson' has been realized. The 'Natsu-Awa Set,' which includes 'Natsu-Sanran' and 'Wilkinson Tonic,' will be sold exclusively through the brewery's official online shop starting on the same day.

X Survey Results Results of the survey on X (94 total votes): - Have given gifts other than alcohol: 38.3% - Have given sake: 35.1% - Have given other alcohol (beer, etc.): 14.9% - Have never given a gift: 11.7%

It was found that approximately 70% (70.2%) of those who have given alcohol as a gift chose 'sake.'

Product Features The sake is made using 100% 'Gohyakumangoku' rice grown in Tochigi Prefecture. Polishing ratio is 60%. Alcohol content is 16%. It offers a refreshing and crisp taste while allowing the natural umami of the rice to spread.

Background of Commercialization At last summer's 'Sake Garden' event held at the brewery, a sake cocktail (Natsu-Awa) made by mixing 'Natsu-Sanran' with 'Wilkinson Tonic' was served and well-received. Based on this feedback, it was officially decided to commercialize the set.

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Source: PR TIMES
Category: New Product

Summer limited sake 'Junmai Ginjo Natsu-Sanran,' surpassing 10,000 cumulative units sold, to be released on June 5

⚡ Key Points

Natsu-Awa --Sake Cocktail using Natsu-Sanran--

X Survey Results Results of the survey on X (94 total votes): - Have given gifts other than alcohol: 38.3% - Have given sake: 35.1% - Have given other alcohol (beer, etc.): 14.9% - Have never given a gift: 11.7%

Product Features The sake is made using 100% 'Gohyakumangoku' rice grown in Tochigi Prefecture. Polishing ratio is 60%. Alcohol content is 16%. It offers a refreshing and crisp taste while allowing the natural umami of the rice to spread.

Background of Commercialization At last summer's 'Sake Garden' event held at the brewery, a sake cocktail (Natsu-Awa) made by mixing 'Natsu-Sanran' with 'Wilkinson Tonic' was served and well-received. Based on this feedback, it was officially decided to commercialize the set.

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