Shocked by the Serious Decline in Fish Consumption. Reset Your Mind and Body with 'Sakanameshi' (Fish Meals) After the Holidays! Daimaru Sapporo's 'Sakanameshi' Feature!

The annual consumption of seafood per Japanese person peaked at 40.2 kg in 2001, was overtaken by meat in 2011, and has decreased to almost half that amount at 21.4 kg in 2023. According to consumer surveys, while the reason for purchase is 'to care for one's health,' various reasons are cited for avoiding fish, such as 'cooking is a hassle,' 'removing bones is troublesome,' and 'dislike the smell of fish.'

Hokkaido, which ranks an overwhelming first in domestic catches, boasts a landing volume that accounts for 30% of Japan's total. Despite being surrounded by abundant resources, Hokkaido is also seeing a continuous 'shift away from fish,' similar to other prefectures. Therefore, this time, we are holding 'Sakanameshi' (Fish Meals) for the first time as a project to boost fish consumption! We have prepared a wide variety of menus, including easy-to-eat and delicious seafood bowls, fried fish, and Western-style arranged risotto.

To everyone who has gotten a bit out of shape after the holidays. Why not let go of unhealthy habits now and close the distance with fish through high-protein, low-fat Sakanameshi?

▼ <Hokushin Sushi>

<Hokushin Sushi> All-Tuna Bowl... 1,580 yen (tax included)

A satisfying bowl containing Bluefin tuna, Otoro (fatty tuna), Bigeye tuna, and Negitoro (minced tuna with green onions).

▼ <Owls Deli> Daimaru Sapporo Exclusive!

<Owls Deli> 4 Kinds of Seafood Bento... (1 piece) 1,280 yen (tax included)

Salmon! Mackerel! Whitebait! Salmon roe! A Bento for seafood lovers!

▼ <Shione> Daimaru Sapporo Exclusive!

<Shione> Colorful Seafood Gozen... (1 piece) 2,380 yen (tax included)

A bento packed with seafood like shrimp, crab, scallops, salmon, whelk, and salmon roe.

▼ <Mameda> Daimaru Sapporo Exclusive!

<Mameda> Salmon Nanban Inari... (1 piece) 324 yen (tax included)

Topped with large, chunky pieces of Salmon Nanban.

▼ <Hokushin Sushi> Daimaru Sapporo Exclusive!

<Hokushin Sushi> Thick-Cut Sushi (4 pieces)... 1,380 yen (tax included) [Weekend Exclusive Sale]

Big impact! Sushi where you can really taste the fish.

▼ <Kushiro Hokusho>

<Kushiro Hokusho> Ren-chin-kun Pacific Saury... (1 fish) 675 yen (tax included)

Time-performance meal for dual-income households. Just warm the frozen product in the microwave!

▼ <Kamaei> Daimaru Sapporo Exclusive!

<Kamaei> Fish Tempura... 270 yen (tax included)

A dish with an incredibly cute fish shape. Boosts children's appetites too.

▼ <Isen> Daimaru Sapporo Exclusive!

<Isen> Fried Horse Mackerel... (1 piece) 820 yen (tax included)

Enjoy fluffy horse mackerel inside a crispy batter.

▼ <Paul Bocuse> Daimaru Sapporo Exclusive!

<Paul Bocuse> Seafood and Avocado Olive Marinade... (100g) 604 yen (tax included)

Seafood and colorful vegetables dressed with a flavorful dressing using black olives.