Fashion Subscription 'AnotherADdress' Supports Summer Style! Rental Ticket Increase & Washable Item Expansion: Two Summer-Limited Campaigns Starting June 1, 2026

AnotherADdress, the fashion subscription service operated by Daimaru Matsuzakaya Department Stores, will launch summer-limited campaigns starting June 1, 2026, to help customers enjoy fashion comfortably during the peak summer season. The campaign features two main initiatives: a 'Short-term Rental Campaign' and an 'Expansion of Washable Items,' aimed at enhancing service value and meeting seasonal needs. The 'Short-term Rental Campaign' allows members to rent clothes for shorter spans during the sweaty summer months. Members who enter the campaign can use their rental tickets for a 2-week period instead of the standard 30 days. Monthly ticket allocations and existing tickets will be adjusted accordingly. The second initiative, the 'Washable Item Campaign,' offers over 40,000 items that can be hand-washed at home, marked with 'Hand Washable' labels, ensuring comfort even during the hottest days of summer.