Focus on Hokkaido's No. 1 Production Items Nationwide! "Discovery Hokkaido 2026" Held at Daimaru Sapporo Store!

Starting in the autumn of 2006, "Discovery Hokkaido" is now in its 29th iteration. As a signature event of Daimaru Sapporo's food division, it is held twice a year, in summer and autumn. More than 20 years since its launch, this time, by changing the summer event from July to June, we have been able to focus on new ingredients. This event, which discovers and introduces "new (little-known) ingredients" from 179 municipalities in Hokkaido, is now focusing on Hokkaido ingredients that rank "No. 1 in production nationwide." From "ingredients so common we didn't know they were special" to "Wow! What kind of ingredient is this?", a lineup full of new discoveries awaits!

Buyer's Hot Recommendation! Discover Deliciousness! Discovery Hokkaido Hokkaido Deliciousness Discovery

Asparagus from Mos Farm Mukawa

〈Fresh One〉Asparagus (300g) ¥1,000 (tax included)

Hokkaido accounts for approximately 16% of Japan's total asparagus harvest, ranking first nationwide.

Among the many producers, we are partnering with "Mos Farm Mukawa" this time.

This farm was established by Mos Burger in Mukawa Town, Hokkaido, in 2014. We are offering asparagus that is not generally available, nor is it commercialized or sold by Mos Burger.

〈Fresh One〉

Asparagus (300g) ¥1,000 (tax included)

【Limited to 200 units per day】

B1F Vegetables & Fruits Section

High-quality asparagus, vibrantly colored and full of sweetness, carefully cultivated from the soil with high-quality compost. Asparagus grown in greenhouses, available in June when outdoor varieties appear, is less affected by weather, has no bitterness, and has a soft, easy-to-eat skin.

[Producer Visit Scheduled for June 11 (Thursday)]

Hokkaido Ingredients x French Pastries Mariage

B1F Hoppetown Event Space

Hokkaido pastry chefs challenge French pastry making using asparagus from Mos Farm Mukawa. Deliciousness and originality shine through.

〈Bon Vivant〉Verrine Asparge… ¥740 (tax included)

▲〈Bon Vivant〉Verrine Asparge… ¥740 (tax included)

A glass dessert combining asparagus brûlée with citrus.

〈Tsuru Cafe〉Asparagus and Potato Quiche… ¥702 (tax included)

▲〈Tsuru Cafe〉Asparagus and Potato Quiche… ¥702 (tax included)

A hearty quiche generously using asparagus, baked with potatoes for a filling dish.

Mizudako (Giant Pacific Octopus)

Mizudako

Hokkaido accounts for over 60% of Japan's total octopus catch, ranking first nationwide.

In Hokkaido, mainly Mizudako and Yanagidako are landed. Mizudako, in particular, is known as one of the world's largest octopuses, characterized by its tender flesh and rich sweetness.

〈Hokushin Sushi〉Live Octopus Sashimi… (1 pack) ¥1,080 (tax included)

▲〈Hokushin Sushi〉Live Octopus Sashimi… (1 pack) ¥1,080 (tax included)

B1F Fresh Fish Section

〈Hokushin Sushi〉Live Octopus Nigiri… (4 pieces) ¥1,080 (tax included)

▲〈Hokushin Sushi〉Live Octopus Nigiri… (4 pieces) ¥1,080 (tax included)

B1F Fresh Fish Section

▲〈Miyagawa Honpo〉Minazuki Gozen… (1 serving) ¥5,980 (tax included)

8F Restaurant Floor

A set meal featuring plumply and fragrantly grilled "Unaju" (eel over rice) paired with a refreshing octopus vinegar dish.