For Those Who Want to Be a Wizard: New Release of 'Magic Wand Kit with Secret Purple Crystals'

Gakken Inc. (Shinagawa-ku, Tokyo / President: Tatsuya Minamiura), a group company of GAKKEN HOLDINGS CO., LTD. (Shinagawa-ku, Tokyo / President: Hiroaki Miyahara), released the 'Gakken Science & Learning Focus: Magic Wand Kit with Secret Purple Crystals' on July 1, 2026.

★ Buzzing among magic enthusiasts! Immediate social media attention upon release!

"I'm an adult, but I want to be a wizard, so I'm buying this."

"Perfect for kids' summer vacation science projects!"

"I want to create my own purple crystal staff!"

"Looks great as a doll accessory. I really want it!"

This kit allows users to craft a wand resembling a real tree branch and attach self-grown purple crystals to complete their very own "magic wand." Receiving widespread attention, especially on X (formerly Twitter), from fantasy and magic lovers captivated by its mysterious aesthetic.

Among the positive feedback, science enthusiasts commented: "Alum crystal growing experiment—so nostalgic! I'd love to try it again!"

Grow 3 Types of Beautiful Purple Crystals and Create Your Magic Wand!

With just one kit, you can grow three types of stunning purple crystals: the deep purple "Purple Crystal," the "Jam Crystal" that encapsulates purple crystals like jam, and the delicate "Pale Purple Crystal." Carefully nurture your favorite crystals while deciding which one to attach to your wand.

The process of growing crystals feels like stepping into a wizard's mysterious laboratory. Stir the solution once a day and gently roll the gem-like crystals to care for them.

Craft Materials Included! Create a One-of-a-Kind Magic Wand!

The kit includes not only the chemicals for crystal growing but also a full set of craft materials to build your magic wand. Once your crystals have fully grown, use the included materials to complete your unique wand. Customize it with realistic knobby textures or vine-like designs to match your personal style.

Downloadable Instruction Manual—Perfect for Beginners!

A detailed instruction manual, available for download, explains both crystal growing and wand construction with step-by-step photos. Even those new to experiments or crafts can confidently enjoy the creative process.

By changing the handle color, pattern, or crystal type, your wand's atmosphere transforms completely. Imagining what kind of magic your wand can perform becomes part of the fun.

A Magical Invitation Awaits You…

Upon ordering the kit, you'll receive a small package and an invitation to the magical world. Scan the included QR code, read the instructions carefully, and begin crafting your own magic wand.

For Those Who Want to Enjoy Crystal Growing Even More: 'Gakken Science: Sparkling Gem Crystals'

For those enchanted by the beauty and joy of crystal growing, we recommend 'Gakken Science: Sparkling Gem Crystals.' This kit allows you to grow five types of gem-like crystals. It includes a full set of professional lab tools, a 76-page full-color magazine exploring natural crystal formations and magical crystal crafts, and a bonus manga booklet. Ideal as a gift for children or for science fair projects.

▲ Five unique gem crystals to grow, complete with an LED base for close observation!

▲ A full set of stylish lab tools to support crystal growing—enjoy real chemistry experiments at home!

▲ Includes crystal materials, lab tools, a full-color magazine, and a bonus manga—perfect luxurious gift set!

▲ Feature article: 'Crystal Fantasy Crafts Using Your Grown Crystals'—discover creative ideas for making magical items from your crystals!

[Product Overview]

'Gakken Science & Learning Focus: Magic Wand Kit with Secret Purple Crystals'

Supervised by: Kayoko Sato (Kirara-ya)

Edited by: Gakken

Price: ¥1,650 (tax included)

Release Date: July 1, 2026

Size: 180mm x 140mm

Digital Edition: Not available

JAN Code: 4582394269493

Planned and Released by: Gakken Inc.

[Where to Buy]

・Gakken Shop+: https://gakken-mall.jp/ec/plus/pro/disp/1/3100003326

'Gakken Science: Sparkling Gem Crystals'

Edited by: Gakken Science Editorial Department

Price: ¥4,290 (tax included)

Release Date: June 11, 2026

Format: A4 variant / 76 pages (main magazine)

Digital Edition: Not available

ISBN: 978-4-05-750967-9

Publisher: Gakken Inc.

[Where to Buy]

・Gakken Publishing Site: https://hon.gakken.jp/book/1575096700

・Amazon: https://www.amazon.co.jp/dp/4057509674/

・Rakuten Books: https://books.rakuten.co.jp/rb/18573300/

Gakken Inc.

https://www.corp-gakken.co.jp/ ・President: Tatsuya Minamiura ・Founded: January 13, 2009 (Company name changed on October 1, 2022) ・Capital: ¥50 million ・Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8416 ・Business: Publishing and content, global operations, medical and nursing publishing, educational institution support, classroom-related services, e-commerce and online services, advertising

GAKKEN HOLDINGS CO., LTD.

https://www.gakken.co.jp/ ・President: Hiroaki Miyahara ・Founded: March 31, 1947 ・Capital: ¥19,817 million ・Revenue: ¥199.1 billion, 82 consolidated subsidiaries (as of FY2025) ・Listed on Tokyo Stock Exchange Prime Market (Stock Code: 9470) ・Address: 2-11-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8510 ・Phone: 03-6431-1001 (main) ・Business: Holding company established in 1946, operating in education, healthcare, and welfare sectors ・Education: Gakken Classroom and other learning centers, educational publishing, textbooks and childcare supplies for schools ・Healthcare & Welfare: Senior housing with services, dementia group homes, childcare and after-school support ・Global: Operations in over 150 countries