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[Breakthrough in an Era of Difficult Differentiation]
Value Creation Strategy through Inclusive Design
~ An Approach to Creating New Markets Together with People of Diverse Characteristics ~
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[Seminar Details] https://www.ssk21.co.jp/S0000103.php?spage=pt_26264
[Lecturer] Inclusive Design Designer, Yoko Nakao
[Date and Time] May 21, 2026 (Thursday), 1:00 PM - 3:00 PM
[How to Attend] ■ Venue Attendance SSK Seminar Room Ziamax Nishishinbashi Building 4F, 2-6-2 Nishishinbashi, Minato-ku, Tokyo ■ Live Streaming (Zoom Webinar) ■ Archive Streaming (for 2 weeks, watch anytime at your convenience)
[Key Lecture Content] Products don't sell, differentiation is difficult, regulations are changing. As product development and facility operations face significant turning points, inclusive design, which involves people who have been excluded from development from the upstream stage to jointly consider solutions, is attracting attention as a method for creating new value. Furthermore, by practicing inclusive design, it is expected to improve customer engagement as well as employee engagement.
1. Inclusive Design as a New Growth Engine * Creating irreplaceable value with users who have strong needs * Accessibility legislation and business risks in Japan, the US, and Europe * New markets opened up by inclusive design
2. Enhancing the Resolution of Diversity * Medical, social, human rights, and cultural models of disability * Understanding various types of diversity ~ from physical characteristics to social constraints ~
3. Inclusive Design Process * Noticing people who have been excluded from the target * Co-creation with people of diverse characteristics * Elevating a solution for one person into value for many
4. Secondary Effects ~ Impact on Human Resource Development and Recruitment ~ * Broadening developers' perspectives and maximizing organizational creativity * Ripple effect on everyone's ease of working through the success of diverse employees
5. Finally * Inclusive design is the standard of the future * Confirming your current position with a checklist
6. Q&A / Business Card Exchange
[Contact] Shinsha
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: SSK