150 Years of History in a Single Design: Tenzan Shuzo's 150th Anniversary Sake Packaging Wins JPC2026 Alcohol Beverage Category Award

The label and packaging design for the 'Tenzan 150th Anniversary Sake,' planned and produced by Daiichi Shiko Co., Ltd. (Headquarters: Kyoto, CEO: Michihiro Kaneko), has won the 'Alcohol Beverage Category Award' at the 65th Japan Packaging Competition (JPC2026). Organized by the Japan Federation of Printing Industries, JPC2026 is a prestigious exhibition that evaluates the excellence of commercial packaging currently on the market. This is the first time a work produced by Daiichi Shiko has received this honor.

The award-winning 'Tenzan 150th Anniversary Sake' commemorates the 150th anniversary of Tenzan Shuzo, a brewery based in Ogi City, Saga Prefecture. The label features 'Nao Handmade Washi,' a traditional paper with a 300-year history in Saga, cut into the shape of the Tenzan mountain range. The wooden box uses Saga-grown cypress, processed by the local high-quality furniture manufacturer 'Legnatec.' The 'Tenzan Blue' color scheme represents the clear spring water essential to the brewing process.

Beyond the design's aesthetic perfection, the judges praised its ability to convey the company's 150-year history and its deep connection to the local community. The product also reflects a commitment to sustainable brewing, utilizing processed alpha-rice to reduce CO2 emissions from the steaming process. The sake is priced at 11,000 yen (tax included) for a 720ml bottle and is available in limited quantities via the Tenzan Shuzo online store and select retailers.