Takanori Endo Served as a Lecturer at Digital Hollywood University [DHU] on the Theme of 'The Neuromarketing'

Business Science Japan, which provides business skill training, next-generation leader development programs, and business consulting based on practical psychology, neuroscience-based education, and neuromarketing, announces that our director, Takanori Endo, served as a lecturer for the public seminar 'The Neuromarketing: Business Strategy that Connects Consumers' 'Want to Buy' to Action Revealed by the Latest Science' at Digital Hollywood University (DHU) on April 17, 2026 (Fri). This seminar was held at Digital Hollywood University as a place to present how to apply the latest scientific knowledge to real-world strategies. On the day, a wide range of participants, including students who will lead the next generation, students studying at Digital Hollywood, and general participants centered on business people active on the front lines, gathered at the academic learning place called 'University.' In the lecture, he pointed out the limitations of marketing that relies on conventional experience and questionnaire surveys, and explained in detail the 'decision-making process in the unconscious of consumers' based on the knowledge of neuroscience (neuromarketing). Endo applied his knowledge of human 'survival instinct' and 'impulse' cultivated as an expert in forensic clinical psychology to business, and revealed what kind of judgment is made in the brain in the short time until a consumer picks up a product. By multiplying sensibility (creative) with scientific evidence (science), a method to build a highly reproducible business strategy was shown, and it was an extremely dense time where the perspective unique to the educational institution of the university and practical strategy intersected. Digital Hollywood University was established as a university established by a corporation approved by the Ministry of Education, Culture, Sports, Science and Technology. It is a university where academia and business are fused, with the School of Digital Communication, which learns digital content and planning/communication, and the Graduate School of Digital Content, which bridges theory and practice to create new businesses. Since fiscal year 2015, the university has been holding public seminars by inviting guests active in various fields to provide cutting-edge learning that connects with society. Takanori Endo is a Doctor of Forensic Clinical Psychology and a Neuromarketing Trainer, and serves as a director of Business Science Japan. He has a track record of supporting investigations by the Miami Police Department, FBI, and CIA, and is currently working on the dissemination of practical business science, practical psychology, neuroscience-based education, and neuromarketing, and the development of successors. His latest book, 'The Neuromarketing: Business Strategy that Connects Consumers' 'Want to Buy' to Action Revealed by the Latest Science,' is on sale from KADOKAWA.