Deliver Real Customer Voices to Hesitant Non-Members: New 'New Review Alerts for Favorite Products' Automatically Sent via LINE

Fanatic Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Daisuke Noda; hereinafter 'Fanatic') and visumo Inc. (Headquarters: Shibuya-ku, Tokyo; Chairman: Naoki Takahashi, CEO: Jun Inoue, Securities Code: 303A; hereinafter 'visumo') have launched an integration between 'Wazzup!'—a LINE automated messaging tool provided by Fanatic—and 'ReviCo (Rebiko),' a review function offered by visumo.

Through this integration, even 'non-members' visiting e-commerce sites can now 'favorite' products without needing to register as members or link IDs, and receive new reviews automatically via LINE. By delivering authentic, third-party voices from actual purchasers—rather than corporate announcements—directly and individually to the previously unreachable non-member segment, this solution supports alleviating pre-purchase concerns and improving CVR and LTV.

Background — User-Generated Content (UGC) Was Not Reaching the Majority 'Non-Members'

Most visitors to e-commerce sites are 'non-members' who leave without registering. Even registered members often browse without logging in. Meanwhile, it is widely known that for hesitant shoppers, third-party reviews (UGC) from actual buyers are more persuasive than brand-generated information.

However, delivering these reviews individually to customers required membership registration, and sending personalized LINE messages required ID linking. As a result, the majority of e-commerce visitors—'non-members'—were unreachable, leaving a structural challenge: 'The most effective content for hesitant buyers couldn't reach them.'

By combining Wazzup!'s patented technology—which enables individual LINE messaging not only to members but also to non-members without registration or ID linking—with high-quality reviews collected by ReviCo, this integration aims to solve that challenge.

Integration Overview — Automatic LINE Delivery of 'New Reviews' for Favorited Products

With Wazzup!'s favorite feature, non-members can 'favorite' products without registration or ID linking and receive LINE notifications about price drops, low stock, new outfit recommendations, and more.

With this integration, a new delivery option—'New Reviews for Favorited Products'—is added to this menu. Newly collected and posted reviews on ReviCo are automatically delivered via LINE carousel format to non-members who have favorited the respective products.

Delivery Example

Product details, customer ratings, and reviews can be viewed directly within LINE. Delivery timing and rating thresholds (e.g., only 3-star or higher reviews) can be individually configured.

This feature enables new communication with potential buyers whenever fans post high-quality reviews—without requiring any operational involvement from the business—creating opportunities for users to revisit the site.

The Vision of Both Companies — Integrated UGC Utilization Across SNS, Reviews, and Non-Member Touchpoints

visumo operates a marketing platform strong in collecting and utilizing UGC from social media, videos, and staff-created content. With its January 2026 integration with ReviCo, it has established a comprehensive system to seamlessly leverage diverse UGC—including reviews.

Fanatic's Wazzup! provides a new UGC distribution channel for the historically hardest-to-reach 'non-member' segment. Through this partnership, both companies aim to create a new shopping experience: 'Delivering real third-party voices to hesitant non-members.'

Comments

Daisuke Noda, CEO, Fanatic Inc.

'Wazzup! is a patented CRM tool that enables individual LINE messaging not only to members but also to non-members—without requiring registration or ID linking. Non-members, who make up the majority of e-commerce visitors, have historically been the hardest group to reach with information. Through this collaboration with ReviCo, we can now deliver not corporate announcements, but the 'real voices of actual purchasers' to hesitant non-members. Third-party UGC is the best content for resolving purchase hesitation, and the ability to deliver it to non-members holds immense significance.'

Naoki Takahashi, Chairman, visumo Inc.

'Reviews are the best primary content to support hesitant buyers. However, until now, these voices were only heard when users actively visited the site, and the value of fans' reviews was not fully delivered to potential customers.

With this integration with Wazzup!, when high-quality reviews are posted on favorited products, they are automatically delivered via LINE even to non-members. We believe it is highly significant that—without requiring business operations—two companies can team up to easily create a cycle where fans' authentic voices help resolve purchase hesitation.'

About Wazzup!

Wazzup! is a patented CRM tool that delivers personalized LINE messages to non-members visiting e-commerce sites—without requiring registration or ID linking. Through the favorite feature, non-members can save products of interest and receive LINE updates on price drops, low stock, new outfit recommendations, and new reviews. Other messages—such as restock alerts and cart abandonment reminders—can also be individually delivered to both members and non-members without ID linking.

https://wazzup.me

Fanatic Inc.

CEO: Daisuke Noda

https://ecfanatic.com/

Wazzup! is a co-operated service by Fanatic Inc. and World Eight Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Yuki Orii).

About ReviCo

ReviCo is a review function that collects high-quality reviews from consumers who have experienced products or services—regardless of whether they are from e-commerce sites or physical stores—and promotes CVR improvement and user engagement through on-site display and marketing utilization. ReviCo runs a gift-campaign-attached review request email (Patent No. 7588912), covering all costs, lottery, and shipping, and features a simplified submission flow that allows posting in as few as one step—enabling continuous review acquisition. As of April 2026, it has been introduced to over 400 domestic e-commerce sites.

https://www.revico.net

visumo Inc.

Chairman: Naoki Takahashi

CEO: Jun Inoue

https://visumo.asia

Inquiries

Fanatic Inc.

Email: [email protected]

visumo Inc.

Email: [email protected]