What is the 'Ultra-Chewy Style'?

A special version with 150% more warabimochi than usual, offered at no extra cost.

When is the campaign period?

From July 17 to July 26, 2026. First three days are LINE members only.

Which warabimochi drinks are eligible?

Popular drinks like matcha, strawberry milk, and coffee. Regular size only.

When can general customers participate?

From July 20, 2026, general customers can also enjoy the offer.

Is the campaign available nationwide?

Yes, at all Kamakura Warabimochi Cafe locations selling the drink.

Kamakura Warabimochi Cafe Offers Free 'Ultra-Chewy Style' Upgrade for Warabimochi Drinks

Published Jul 9, 2026 10:00 PM ・ Updated Jul 13, 2026 3:11 PM ・ 9 min read ・ Source: PR TIMES

Kamakura Warabimochi Cafe, a specialty store dedicated to warabimochi, will launch a limited-time campaign from July 17, 2026, offering a free upgrade to 'Ultra-Chewy Style' for selected warabimochi drinks. The upgrade increases the amount of warabimochi by 150% compared to the standard version, enhancing the signature chewy texture experience.

Kamakura Warabimochi Cafe, a specialty store dedicated to warabimochi, will launch a limited-time campaign titled 'Ultra-Chewy, Now Available' starting Friday, July 17, 2026. During this campaign, selected warabimochi drinks can be upgraded to 'Ultra-Chewy Style' at no additional cost.

'Ultra-Chewy, Now Available' image

'Ultra-Chewy Style' is a special version of the warabimochi drink with 150% more warabimochi than the standard version. Customers who request the upgrade at the time of ordering will receive it free of charge.

With every sip through the straw, the rich, chewy texture becomes more pronounced.

Kamakura Warabimochi Cafe aims to make its signature 'textural experience unique to a warabimochi specialty store' more accessible and enjoyable through its summer warabimochi drinks.

[Because Warabimochi Drinks Are Becoming More Popular, Now More Than Ever—Experience the 'Specialty Store Chewiness']

As warabimochi drinks grow in popularity as a summer Japanese dessert beverage, Kamakura Warabimochi Cafe is now focusing anew on the presence of the 'warabimochi itself' within the drink.

The unique drinking experience created by adding chewy warabimochi to a smooth beverage—this time, to make its appeal more intuitive, we have prepared a limited-time 'Ultra-Chewy Style' with 150% more warabimochi than usual.

This is a summer-exclusive drink that only a warabimochi specialty store can deliver—one where you can enjoy the texture to the fullest.

Image showing the noticeable chewiness

[Eligible Items: Various Popular Warabimochi Drinks]

Selected warabimochi drinks, including matcha, strawberry milk, and coffee, can be upgraded to 'Ultra-Chewy Style' free of charge upon request.

Enjoy your usual drink with a limited-time twist that highlights the presence of warabimochi.

[First Three Days: Early Access for LINE Members Only]

This campaign will run for 10 days, from Friday, July 17, 2026, to Sunday, July 26, 2026.

From Friday, July 17, to Sunday, July 19—the first three days—early access will be available exclusively to members of Kamakura Warabimochi Cafe's LINE official account.

From Monday, July 20, onward, the offer will be available to all customers.

Enjoy a more 'chewy' warabimochi drink than usual during your summer outings or city walks.

Please enjoy this limited-time special version, which is visually distinctive and easy to recognize.

[Campaign Overview]

Campaign Name

Ultra-Chewy, Now Available

Campaign Details

Selected warabimochi drinks upgraded to 'Ultra-Chewy Style' at no extra cost for customers who request it

'Ultra-Chewy Style' Details

Warabimochi quantity: 150% of the standard amount

Campaign Period

July 17 (Fri), 2026 – July 26 (Sun), 2026

Schedule

・July 17 (Fri) – July 19 (Sun), 2026: Exclusive to LINE members

・July 20 (Mon) – July 26 (Sun), 2026: Available to general customers

Eligible Products

Various warabimochi drinks

※ Availability for store-exclusive warabimochi drinks may vary by location.

※ Only 'regular size' drinks are eligible.

Participating Stores

All Kamakura Warabimochi Cafe locations nationwide that sell warabimochi drinks

Price

Free

※ Only when purchasing an eligible warabimochi drink.

[Media Assets]

We have prepared key visuals, product images, comparison images, process images of warabimochi being placed into cups, and in-store POP images related to this campaign.

If you are considering coverage, please review the materials via the link below.

Material Folder

https://drive.google.com/drive/folders/1mYugu9JGhPsXaSkgoHxaJTaTtb9jKDlt?usp=sharing

About Kamakura Warabimochi Cafe

Kamakura Warabimochi Cafe is a specialty store that offers Japanese sweets centered around warabimochi.

From our flagship 'Kamakura Warabimochi' to the drinkable 'Warabimochi Drink,' we present the charm of traditional Japanese confectionery adapted to modern lifestyles.

◆ Kamakura Warabimochi Cafe Official Website

https://www.warabimochi-kamakura.com/

◆ Kamakura Warabimochi Cafe Official Instagram

https://www.instagram.com/kamakura.cafe

◆ Kamakura Warabimochi Cafe Official X (formerly Twitter)

https://twitter.com/kamakura_warabi

◆ Kamakura Warabimochi Cafe Official TikTok

https://www.tiktok.com/@warabimochi_kamakura

◆ Kamakura Warabimochi Cafe Web CM

https://youtu.be/ameiyfQFn88

FACT BOX

Source: PR TIMES
Category: キャンペーン