[PARCELLE JEWELRY] POP UP SHOP to be held at Yamakataya (Kagoshima City, Kagoshima Prefecture)

PARCELLE JEWELRY IS COMING TO KAGOSHIMA

- A limited-time jewelry shop will open at Yamakataya in Kagoshima -

PARCELLE JEWELRY (PARCELLE Inc./Headquarters: Shibuya-ku, Tokyo, CEO: Kotoe Shinada), a jewelry brand from Ebisu, Tokyo, crafts unique pieces one by one by hand using natural stones, diamonds, pearls, and coral, with the concept of "jewelry that stays close to your heart."

We will be holding a limited-time POP UP SHOP at the event space on the 1st floor of Yamakataya Building No. 2 in Kagoshima from Wednesday, July 8, 2026, to Tuesday, July 14, 2026, for a total of seven days.

This is our first event at Yamakataya in approximately four months since March of this year, and we are delighted to have the opportunity to introduce PARCELLE JEWELRY to the people of Kagoshima once again.

At this POP UP SHOP, we will offer a wide range of items, including colorful stone jewelry that will enhance your summer outfits, one-of-a-kind pieces meticulously crafted by artisans, popular standard series, and new collections. We will also be unveiling our new jewelry series "Ligne," which means "line" in French, ahead of the rest of the country.

Our dedicated POP UP SHOP staff will be on hand to guide you, ensuring a week where everyone in Kagoshima can enjoy the unique colors, craftsmanship, and the experience of choosing PARCELLE JEWELRY.

Pomponne Mosaic: From ¥132,000 (incl. tax) (SV925/K10YG, colored stones, diamonds)

* All PARCELLE JEWELRY items are one-of-a-kind, and the placement and type of natural stones, diamonds, etc., used will vary for each piece. The product images in this release are examples.

* Each item is available in limited quantities and will be sold on a first-come, first-served basis. Please understand this in advance.

* The information in this release is based on the data available at the time of announcement. Product information, prices, and service details are subject to change without notice.

NEW ARRIVAL

[First in Japan] Ligne — A new layered look for your hands, expanded by stacking

From the joy of wearing a single piece to the pleasure of choosing and stacking them.

We will be unveiling our new jewelry series "Ligne" for the first time in Japan at the POP UP SHOP held at Yamakataya in Kagoshima starting Wednesday, July 8.

Slightly loosening the impression that rings are meant to be worn alone, this series allows you to freely create your hand's look according to your outfit and mood by layering the sparkle of gemstones and the lines of metal. Ligne was born from this approach to enjoying jewelry.

Ligne means "line" in French. The design features delicate metal lines with small gemstones carefully placed one by one. Each shape, including curves, V-shapes, zigzags, and straight lines, has been crafted with consideration for both its beauty when worn alone and its balance when stacked.

Pair it with your existing rings, or stack Ligne pieces together. Adding just one piece can bring a new expression to your usual coordination.

Curves, V-shapes, zigzags, and straight lines. Stack them to draw free lines on your hands.

Freely layer gemstone colors and metal lines to match your outfit and mood for the day.

The V-shaped line of small gemstones adds color and dimension to your hands.

THE WORLD OF PARCELLE JEWELRY

PARCELLE JEWELRY has been crafting jewelry that embodies the individuality and character of the materials themselves.

In this release, we will introduce its charms from different perspectives: "Antique Motifs," "Colored Stones," "Botanical," "Silver," "Natural Color Diamonds," and "Pearls."

Motifs and techniques passed down through generations, colored stones with unique colors and shapes, botanical designs reflecting the vitality of plants, silver that allows you to enjoy the material's texture and aging, diamonds with the depth unique to natural colors, and pearls that evoke organic warmth.

Please enjoy the unique world of PARCELLE JEWELRY, where these diverse charms overlap.

Antique Motif — Jewelry incorporating classical designs

Inspired by antique jewelry, these pieces carefully incorporate designs and techniques passed down through generations with a modern sensibility. Through meticulous handcraftsmanship, they achieve a refined and timeless aesthetic.

Materials: Antique and traditional metalworking techniques Craftsmanship: Emphasis on fine handwork Impression: Timeless and refined aesthetic

Victorian Leaf: From ¥251,900 (incl. tax) (Pt950/K10YG, colored stones, diamonds)

Milgothic Series: From ¥251,900 (incl. tax) (K9YG, colored stones, diamonds)

Milgrain Series: From ¥93,500 (incl. tax) (Pt950/K10YG, diamonds)

Colored Stones — Jewelry to enjoy the individuality of colored stones

Jewelry focusing on the charm of colored stones, each with its unique color and shape. These one-of-a-kind pieces are crafted to add color to your outfits while bringing out the interplay of each stone's expression and hue.

Materials: Various colored stones Craftsmanship: One-of-a-kind pieces that make the most of the stone's color depth and expression Impression: Adds individuality and color to outfits

Pomponne Series: From ¥84,700 (incl. tax) (K10, colored stones, diamonds)

Sancleure Series: From ¥133,100 (incl. tax) (K10, colored stones, diamonds)

Chouchou Series: From ¥177,100 (incl. tax) (K10, colored stones, diamonds)

Botanical — Jewelry shaped by the breath of plants

The supple curves of plants, their changing colors, the natural fluctuations they exhibit. This series aims to capture not just the motif of plants, but their "living presence" in jewelry. Through three-dimensional forms and delicate designs, it expresses the rhythm of life inherent in plants.

Materials: Colored stones and metal that reflect plant forms and vitality Craftsmanship: Forms conscious of curves, three-dimensionality, and natural fluctuations Impression: An aesthetic that feels vital within softness

Nature: From ¥50,600 (incl. tax) (K10, diamonds)

La Fraise: From ¥198,000 (incl. tax) (SV(PTP)/K9YG, colored stones, diamonds)

Silver — Silver jewelry that deepens its texture over time

Silver series. A collection that allows you to enjoy the material's texture and aging, deepening its character over time. Silver has been used in personal adornments since ancient times. We have focused on this historic material, reinterpreting its antique-like charm and the texture that deepens with age into modern jewelry.

Materials: Silver, diamonds, sapphires Craftsmanship: Finishes that bring out different expressions depending on the stone and design Impression: Dignified presence and a charm that grows with time

Silver Series: A collection that embodies an antique feel, allowing you to enjoy the material's texture and aging.

Silver Collection: Jewelry that embodies an antique feel, allowing you to enjoy the material's texture and aging.

Natural Color Diamonds — Jewelry to enjoy the depth of diamonds

Jewelry focusing on the rich colors and brilliance of natural color diamonds, such as white, champagne, and yellow. While delicately utilizing the differences in hue, these pieces are crafted to have a quiet presence and a radiant expression.

Materials: Natural color diamonds such as white, champagne, and yellow Craftsmanship: Delicate setting of different hues Impression: A brilliance that combines composure and radiance

Natural Color Diamonds: Delicate expressions crafted into jewelry.

Natural Color Diamond Collection: Delicate expressions crafted into jewelry.

Pearl — Jewelry that feels the warmth of pearls

Jewelry focusing on the soft luster and organic texture of pearls. While cherishing the warmth unique to natural materials, which differs from minerals, these pieces are crafted to have an elegant and soft appearance.

Materials: Pearls Craftsmanship: Designs that highlight the organic texture Impression: Warmth and elegance

Pearl Jewelry: Jewelry that transforms the soft luster of pearls into a quiet radiance.

Pearl Collection: Jewelry that transforms the soft luster of pearls into a quiet radiance.

PARCELLE JEWELRY Yamakataya POP UP SHOP

Dedicated POP UP SHOP staff will provide personalized recommendations for each customer.

○ Period: Wednesday, July 8, 2026 - Tuesday, July 14, 2026

○ Store Manager: Matsumoto (@manaka_parcelle) ○ Phone: 03-6805-1681 (PARCELLE Inc.)

○ Email: [email protected]

○ Location: Yamakataya Building No. 2, 1st Floor Event Space, 3-1 Kinsei-cho, Kagoshima City, Kagoshima Prefecture, 892-8601

○ Hours: 10:00 AM - 7:00 PM (until 4:00 PM on the final day)

○ Instagram: https://www.instagram.com/p/DaKEmsggTT9/ ○ Closed: In accordance with the department store's closing days

* Business hours and days may be subject to change.

Dedicated POP UP SHOP staff: From left, Ogawa, Matsumoto, Maeda

Yamakataya

Founded in 1751 (Horeki 1), Yamakataya is a long-established department store located in the Tenmonkan district, the commercial heart of Southern Kyushu. It boasts a history of transitioning from a kimono shop to a department store in the Meiji era and growing into a modern department store building in the Taisho era, pioneering department stores in western Japan and becoming rooted in the region. Yamakataya has long been supported by local customers through its membership programs such as "Nanakusakai," which offers benefits throughout the year, and the "Yamatakaya Card," which allows points to be accumulated with no annual fee. It also operates an online store and a local online supermarket, making it an indispensable part of local life. The event plaza "Tenmonkan Berg Plaza" hosts numerous local events and gatherings, making it a beloved hub for Kagoshima's culture and commerce.

* Photos are from the previous event (taken in March 2026).

【Online Store】PARCELLE JEWELRY ONLINE

PARCELLE JEWELRY's online store, "PARCELLE JEWELRY ONLINE." Enjoy time with jewelry without being bound by time or place.

We also offer store-exclusive benefits such as an online store-limited collection, 10,000 points upon new member registration (usable immediately), 10% point還元 on purchases, and free shipping campaigns.

We look forward to serving you, just as we do at our physical stores.

Jewelry that stays close to your heart. PARCELLE JEWELRY

PARCELLE JEWELRY, which began as a small street-level store in Ebisu, Tokyo, in 2013, has the concept of "jewelry that stays close to your heart." Lovingly crafted one by one by Japanese artisans using the techniques of the good old days, our jewelry is a partner that will color your everyday life. Currently, we are available at our Ebisu main store, various Takashimaya department stores in Shinjuku, Yokohama, Kyoto, and Osaka, Iyotetsu Takashimaya (Matsuyama City), Hanshin Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin Store, Tsuruya Department Store, and other department stores nationwide, as well as at POP UP SHOPS.

○ Operating Company: PARCELLE Inc. | PARCELLE Co., Ltd.

○ CEO: Kotoe Shinada (@kotoe_parcelle)

○ Founded: 2013 (Incorporated in 2015)

○ Headquarters: JP-BASE Shibuya 3F, 2-17-9 Higashi, Shibuya-ku, Tokyo, 150-0011

○ Corporate Site: https://parcelle.jp/ ○ Online Store: https://parcelle-jewelry.com/

○ Instagram: https://www.instagram.com/parcelle_jewelry/

○ Official LINE: https://page.line.me/713ofhwa