PARCELLE JEWELRY Shinjuku Store at Takashimaya Shinjuku Announces July Jewelry Events

PARCELLE JEWELRY Shinjuku Store (2F Accessory Section, Takashimaya Shinjuku)

PARCELLE JEWELRY, a jewelry brand originating from Ebisu, Tokyo (PARCELLE Co., Ltd. / Head Office: Shibuya, Tokyo; CEO: Konomi Shinoda), is a brand where Japanese artisans handcraft each piece using unique materials such as natural gemstones, diamonds, pearls, and coral, based on the concept of 'jewelry that resonates with the heart.'

At the PARCELLE JEWELRY Shinjuku Store (2F Accessory Section, Takashimaya Shinjuku), throughout July, we will present an array of exclusive one-of-a-kind pieces available only at our permanent store, along with new collections, Shinjuku-exclusive collections, summer jewelry selections, and monthly events that showcase the individuality of gemstones and the artistry of handcrafting.

In TOPICS, we introduce new designs added to the popular 'Reverie' collection. These new designs feature different center stone shapes and numbers of gemstones, offering the distinctive beauty of Reverie not only from the front but also from the side profile.

Additionally, we present 'Double Diamond' as a Shinjuku store-exclusive collection. This is a unique PARCELLE JEWELRY setting where a round brilliant cut diamond is layered beneath a rose cut diamond. Experience the transparent, multi-dimensional sparkle created by these two diamonds.

Furthermore, we offer a summer jewelry selection titled 'Blue Jewelry.' Featuring various shades of blue gemstones reminiscent of pools, sky, and sea, as well as pearls, rings, bracelets, and pendants that beautifully complement summer attire, we introduce seasonal jewelry pieces full of summer charm.

In JEWELRY EVENTS, we will host 'STONE marché' on July 4 (Sat) and 5 (Sun), 'CARAVAN' on July 10 (Fri), and 'TRUNK SHOW' on July 13 (Mon) and 14 (Tue).

At STONE marché, discover a variety of loose gemstones inspired by the summer sky; at CARAVAN, receive jewelry consultations from founding member Yoko Miyamoto; and at TRUNK SHOW, explore the 'CANDY' ring, specially crafted with carved stones as the centerpiece.

This July, visit the PARCELLE JEWELRY Shinjuku Store to enjoy our unique world—encounters with gemstones, new jewelry releases, exclusive collections, seasonal pieces that enhance your summer style, and personalized consultations for custom-made jewelry.

New designs have been added to the popular 'Reverie (Reverie)' collection.

※ All PARCELLE JEWELRY items are one-of-a-kind; the arrangement and types of natural gemstones and diamonds used vary for each piece. Images in this release are examples only.

※ Each item is limited in quantity and will end once sold out. Please understand in advance.

※ The content of this release is based on information available at the time of announcement. Product details, prices, and services are subject to change without notice.

TOPICS

【NEW ARRIVAL】Reverie — A new Reverie with a bud-like side profile and striking color combinations

'Reverie,' meaning 'daydream' in French, is a popular PARCELLE JEWELRY collection where gemstones are arranged like musical notes. Its elegant presence, like notes dancing lightly on a staff, combined with vibrant gemstone pairings, adds a lively rhythm to your fingertips.

This time, three new designs are introduced at the Shinjuku store. These new Reverie pieces combine the brilliance of a center stone that draws the eye—like a solitaire—with the shimmering straight-line elegance of a single-stone ring.

With new variations in center stone shapes and gemstone counts, the expressive range of Reverie has expanded. The claw settings, resembling surrounding petals, leave a strong impression not only from the front but also from the side. When worn, they reveal a charming, bud-like silhouette, as if about to bloom.

The small gemstones set along the band add rich detail to the ring’s design. The sparkle that flows from the bud-like center to the band like a vine allows for beautiful appreciation even from the inner side of the hand when worn on the middle or ring finger.

This time, focus on the individuality of each central gemstone and the harmonious, elegant color coordination. Solid-colored designs, where the overall hue is unified, create contrast on the hand, making the ring’s outline stand out more vividly. Worn alone, it has presence; paired with other rings, it blends in naturally.

Some of the small gemstones on the band feature unique cuts. Come and experience the expanded expressions of Reverie at the PARCELLE JEWELRY Shinjuku Store.

A new Reverie combining the brilliance of a center stone with the shimmer of a single-stone ring.

The flowing blue sparkle along the band adds rich detail to every aspect.

A new lineup of Reverie with different center stone shapes and counts.

Even when stacked, Reverie adds a light, colorful contrast to your hand.

【Limited Collection】Double Diamond — A special setting unique to PARCELLE JEWELRY, layering two kinds of sparkle

At the PARCELLE JEWELRY Shinjuku Store, we introduce 'Double Diamond' as a limited collection.

Double Diamond features a unique PARCELLE JEWELRY setting where a round brilliant cut diamond is layered beneath a rose cut diamond. At first glance, it appears as a single diamond, yet within, another sparkle lies beneath.

On the surface is a rose cut diamond, one of the antique cuts, known for its triangular facets and soft, rippling sparkle resembling water. Viewed from the side, the surface forms a gentle dome, while the back is nearly flat, allowing you to enjoy transparent light.

Beneath this rose cut diamond, a round brilliant cut diamond is set. Behind the translucent sparkle of the rose cut, the fine, powerful light unique to the round brilliant cut adds depth and dimension.

Unlike typical single-stone diamond jewelry, the overlapping of two different cuts creates a three-dimensional, mystical sparkle. The soft, transparent light blends with a strong inner glow, revealing different expressions from every angle.

We offer earrings and pendants designed to brighten your facial area. Matching their elegance, they are crafted in K18 yellow gold and K18 white gold.

An exclusive Double Diamond available only at the Shinjuku store, with limited presentation opportunities. Come and witness PARCELLE JEWELRY’s new expression—layering another sparkle onto the diamond long loved by people—at the store.

【Summer Jewelry Selection】Blue Jewelry — Blue jewelry to refresh and color your summer

At the PARCELLE JEWELRY Shinjuku Store, starting July 1 (Wed), we offer