PARCELLE JEWELRY Fukuoka Store (Daimaru Fukuoka Tenjin) Announces July Jewelry Events

PARCELLE JEWELRY Fukuoka Store (Daimaru Fukuoka Tenjin, Main Building 1F)

PARCELLE JEWELRY, a jewelry brand originating from Ebisu, Tokyo (PARCELLE Co., Ltd. / Head Office: Shibuya-ku, Tokyo; CEO: Kotoe Shinada), is a brand that crafts each piece by hand in Japan using uniquely expressive materials such as natural gemstones, diamonds, pearls, and coral, all centered around the concept of 'jewelry that resonates with the heart.'

At the PARCELLE JEWELRY Fukuoka Store (1st floor of the main building, Daimaru Fukuoka Tenjin), July will feature a range of special programs, including exclusive one-of-a-kind pieces available only at the permanent store, 'SHINADA Days' with CEO Kotoe Shinada in person, new collection launches, and monthly events offering loose stone selection and custom jewelry consultations.

TOPICS highlights 'SHINADA Days' from Friday, July 3rd to Sunday, July 5th, during which CEO Kotoe Shinada will be present at the Fukuoka store. Drawing on her refined sensibility from years in the fashion industry and deep experience with fine jewelry, she will personally guide each customer toward a meaningful encounter with gemstones and jewelry.

Additionally, the popular 'Reverie (Levuri)' collection welcomes new designs. Featuring rings with a single gemstone as the centerpiece and three-stone styles combining gems of different sizes, these pieces showcase PARCELLE JEWELRY’s signature color sense and elegant craftsmanship, beautiful even from the side profile.

In the JEWELRY EVENTS series, 'STONE marché' will be held on Saturday, July 4th and Sunday, July 5th, 'CARAVAN' on Saturday, July 11th, and 'TRUNK SHOW' on Wednesday, July 22nd and Thursday, July 23rd.

'STONE marché' will feature a variety of loose gemstones inspired by the summer sky. 'CARAVAN' will offer jewelry consultations with Yoko Miyamoto, a founding member of the brand. The 'TRUNK SHOW' will introduce the special 'CANDY' ring, uniquely crafted around a carved gemstone as its centerpiece.

This July, visit PARCELLE JEWELRY Fukuoka Store to experience the brand’s unique world—encounters with gemstones, new jewelry releases, exclusive guidance from CEO Kotoe Shinada, and personalized custom consultations.

New designs have been added to the popular 'Reverie (Levuri)' collection.

※ All PARCELLE JEWELRY items are one-of-a-kind. The arrangement and types of natural stones and diamonds used vary from piece to piece. Images in this release are examples only.

※ Items are limited in quantity and available while supplies last. Please understand in advance.

※ Content in this release is based on information available at the time of publication. Product details, pricing, and services are subject to change without notice.

TOPICS

[Limited Period] SHINADA Days — A Special 3-Day Visit by CEO Kotoe Shinada to the Fukuoka Store

From Friday, July 3rd to Sunday, July 5th, Kotoe Shinada (@kotoe_parcelle), CEO and representative of PARCELLE JEWELRY, will be visiting the Fukuoka store in person.

With a refined aesthetic cultivated in the fashion industry and years of experience engaging deeply with jewelry, Kotoe brings her unique eye for beauty and color to every aspect of PARCELLE JEWELRY’s design and in-store offerings. As CEO, she travels globally, personally selecting gemstones that inspire her and incorporating her artistic sensibility into the brand’s creations.

Beyond her extensive knowledge of gemstones and jewelry, Kotoe’s true strength lies in her ability to listen closely to each customer and recommend a piece that truly reflects their individuality.

Whether you're unsure of what suits you or wish to learn more about the beauty of gemstones, feel free to speak with her. From a fresh perspective, she will guide you on color, shape, styling, and coordination to help you discover the perfect piece of jewelry.

These are a rare three days to meet Kotoe in person at the Fukuoka store. Take this opportunity to enjoy a heartfelt conversation about gemstones and jewelry.

Kotoe Shinada

[NEW ARRIVAL] Reverie — A New Chapter in Color and Rhythm

'Reverie (Levuri),' whose name means 'daydream' in French, is a beloved PARCELLE JEWELRY collection that arranges gemstones like musical notes. With a light, melodic presence reminiscent of notes dancing across a staff, and vibrant combinations of colored gemstones, it adds a joyful rhythm to the wearer’s hands.

This season, new additions to the Levuri line include rings featuring a single prominent gemstone and three-stone designs combining gems of varying sizes. The designs shift subtly to match the shape of each stone—round, oval, and more—honoring the classic beauty of traditional rings while layering in PARCELLE JEWELRY’s distinctive color sense and meticulous handcrafting.

A standout feature is the design of the prongs that secure the gemstones. Rather than rounded tips, the prongs are cleanly squared and precisely shaped, giving the ring a crisp, refined look. Viewed from the side, the setting rises like a crown. Each prong’s length and balance are individually adjusted not just to hold the stone securely, but to ensure beauty from every angle, even in profile.

Even the tiny accent stones along the band reflect the Levuri spirit. Using micro chess-cut stones and carefully considering harmony in color and sparkle with the center stone, each ring is given a unique expression.

The new Levuri designs are available at the PARCELLE JEWELRY Fukuoka Store. Come experience the exquisite craftsmanship and vibrant, music-like color resonance in person.

JEWELRY EVENTS

Throughout July, the PARCELLE JEWELRY Fukuoka Store will host a series of events centered on gemstone discovery, custom jewelry consultations, and the unveiling of new and limited-edition pieces.

On Saturday, July 4th and Sunday, July 5th, 'STONE marché' will showcase a variety of loose gemstones inspired by the summer sky. On Saturday, July 11th, 'CARAVAN' will feature jewelry consultations with Yoko Miyamoto, a founding member of the brand. Then, on Wednesday, July 22nd and Thursday, July 23rd, the 'TRUNK SHOW' will present the special 'CANDY' ring, uniquely crafted around a carved gemstone as its centerpiece.

Experience the joy of selecting gemstones by color and shape, the delight of discovering one-of-a-kind jewelry, and personalized consultations tailored to each individual. This July, visit the PARCELLE JEWELRY Fukuoka Store to discover the charm of jewelry born from the character of gemstones and the artistry of handcrafting.

【Reservations & Inquiries】 ■ PARCELLE JEWELRY Fukuoka Store: 080-7162-6925 (direct line)

Events, especially on opening days, may be crowded at certain times. To ensure a relaxed and enjoyable experience, advance reservations are recommended. If you have a preferred time slot, please feel free to contact the PARCELLE JEWELRY Fukuoka Store.

※ The Fukuoka store’s Instagram account (@parcelle_fukuoka) does not accept DMs. Please note this in advance.