[PARCELLE JEWELRY Ehime Matsuyama Store (Iyotetsu Takashimaya)] July Jewelry Events Announced

PARCELLE JEWELRY Ehime Matsuyama Store (Iyotetsu Takashimaya Main Building 1F Accessory Counter)

PARCELLE JEWELRY, a jewelry brand originating from Ebisu, Tokyo (PARCELLE Co., Ltd. / Headquarters: Shibuya-ku, Tokyo, President: Kotoe Shinada), crafts unique jewelry pieces by Japanese artisans using natural stones, diamonds, pearls, and coral, with the concept of "jewelry that stays close to your heart."

On July 10th (Fri), the founder and designer Taisuke Narisawa and President Kotoe Shinada will visit the PARCELLE JEWELRY Ehime Matsuyama Store (Iyotetsu Takashimaya Main Building 1F Accessory Counter). This marks the first time since the store's opening that both founding members, who have built the brand together, will be present at the store simultaneously.

In July, the Ehime Matsuyama store will also host a TRUNK SHOW featuring new designs from the popular "Reverie" collection and "CANDY" rings centered around carving stones, a CARAVAN event with founding member Yoko Miyamoto, and a STONE marché featuring loose stones inspired by the summer sky.

From encountering gemstones to consultations for custom jewelry and conversations with the founding members, please enjoy the charm of PARCELLE JEWELRY's unique colors and craftsmanship at the Ehime Matsuyama store this July.

New arrivals from the popular "Reverie" collection.

* All PARCELLE JEWELRY items are one-of-a-kind, and the placement and type of natural stones, diamonds, etc., will vary for each piece. The images in this release are examples of products.

* Items are available in limited quantities and will be sold on a first-come, first-served basis. Please understand this in advance.

* The content of this release is based on information available as of the announcement date. Product information, prices, and service details are subject to change without notice.

TOPICS

[First in Ehime] Taisuke Narisawa and Kotoe Shinada Visit - A Special Event at the Ehime Matsuyama Store with Two Founding Members

On July 10th, 2026 (Fri), Taisuke Narisawa (@taisuke_parcelle), founder and designer of PARCELLE JEWELRY, and Kotoe Shinada (@kotoe_parcelle), President, will visit the PARCELLE JEWELRY Ehime Matsuyama Store.

PARCELLE JEWELRY began in 2013 as a small street-front store in Ebisu, Tokyo. This will be the first time since the store's opening that Narisawa and Shinada, who have built the brand's journey together, will be present at the Ehime Matsuyama store simultaneously.

On the day, they will welcome customers, sharing insights into the thoughts behind their designs, the background of gemstone selection, and stories related to PARCELLE JEWELRY's craftsmanship, all from the perspective of founding members.

You can consult on a wide range of services, including custom orders for your existing loose stones, jewelry remodeling, repairs, maintenance, coordination, semi-custom, and full custom orders.

Additionally, President Kotoe Shinada will be visiting the Ehime Matsuyama store for four days from July 8th (Wed) to July 11th (Sat). We encourage you to take this opportunity to converse with Shinada, who is known for her sense of color and coordination proposals.

This is the first special day at the Ehime Matsuyama store where you can speak directly with two founding members. We hope you will find your own unique encounter while discussing the emotions embedded in gemstones and jewelry.

[Reservations and Inquiries] ■ PARCELLE JEWELRY Ehime Matsuyama Store: 089-948-2856 (Direct)

* The store may be crowded depending on the time of day. We recommend making a reservation in advance for a more relaxed consultation. * We do not respond to inquiries via Instagram DM. Please understand this in advance.

Taisuke Narisawa (left) and Kotoe Shinada (right). Delivering a special jewelry experience born from conversation and sensibility.

* Repairs, remodeling, and maintenance may not be possible depending on the condition, material, and structure of the item. Please consult with us in-store for details.

[NEW ARRIVAL] Reverie - New Reverie Adorned with Color and Rhythm

"Reverie," meaning "daydream" in French, is a popular PARCELLE JEWELRY collection where gemstones are arranged like musical notes. The design, reminiscent of notes dancing lightly on a musical staff, combined with richly colored gemstones, adds a vibrant rhythm to your fingers.

New additions to the Reverie line include rings featuring a single gemstone as the centerpiece and three-stone types combining gemstones of different sizes. The designs, which change their expression according to the shape of the stone such as round or oval, are created by layering PARCELLE JEWELRY's signature sense of color and craftsmanship while cherishing the beauty of classic rings.

A distinctive feature is the sculpting of the prongs that hold the stones. Instead of rounding the tips, they are finished with neat, square edges, giving the entire ring a clean impression. Viewed from the side, the setting resembles a crown. Not only are the gemstones set, but the sides are also made beautiful, with the length and balance of the prongs adjusted for each piece.

The small gemstones adorning the band also embody the essence of Reverie. From tinyチェスカット (Cheska cut) to the harmonious colors and brilliance with the center stone, each ring presents a different expression.

The new Reverie collection can be viewed at the PARCELLE JEWELRY Ehime Matsuyama Store. Please enjoy the beauty of the craftsmanship embedded in the details and the resonance of colors played by the gemstones in person.

The beautiful side profile of the setting, the delicate colors of Reverie.

Layering them further enhances their light sparkle.

A new lineup of Reverie, with a variety of colorful expressions.

JEWELRY EVENTS

In July, the PARCELLE JEWELRY Ehime Matsuyama Store will host a variety of events, including the introduction of new and limited-edition jewelry, consultations for custom jewelry, and opportunities to discover loose stones.

The "TRUNK SHOW" on July 7th (Tue) and 8th (Wed) will feature special "CANDY" rings made with carving stones as the main focus. On July 18th (Sat) and 19th (Sun), the "CARAVAN" event will feature founding member Yoko Miyamoto, who will be available for consultations on gemstone selection, custom orders for your own loose stones, remodeling, and full custom orders. Additionally, on the same dates, July 18th (Sat) and 19th (Sun), the "STONE marché" will showcase a variety of loose stones inspired by the summer sky.

From the joy of choosing gemstone colors and shapes, to the pleasure of finding a one-of-a-kind piece of jewelry, and consultations for custom orders tailored to each customer. This July, at the PARCELLE JEWELRY Ehime Matsuyama Store, please experience the charm of jewelry born from the individuality of gemstones and craftsmanship.

[Reservations and Inquiries] ■ PARCELLE JEWELRY Ehime Matsuyama Store: 089-948-2856 (Direct) Due to potential crowds on event days (especially the first day), we recommend making a reservation in advance for a more relaxed viewing experience. If you have a preferred time slot, please feel free to contact PARCELLE JEWELRY Ehime Matsuyama Store. * Please note that we cannot respond to inquiries via Instagram DM.

TRUNK SHOW - July 7th (Tue) & 8th (Wed) - Special CANDY Rings Crafted with Carving Stones

The TRUNK SHOW, held for two days each month, is an event where you can get an early look at new jewelry before general release and collections that are usually only available for limited viewing in stores.

These two days offer the most diverse selection of jewelry in the month, including pieces that are difficult to produce and thus limited in their regular offerings, one-of-a-kind items crafted from carefully selected stones, and prototypes for future development.

For the July TRUNK SHOW, we will be presenting special "CANDY" rings featuring carving stones, which are gemstones with intricate carvings, as the main focus.

Each hand-carved carving stone differs in its outline, thickness, and depth of carving. To showcase their unique expressions, we created molds for each stone for this "CANDY" collection, tailoring the stone setting to the size and thickness of the gemstone.

The gemstones are set with petal-like prongs. While the design has soft curves, the inner part of the setting and each prong are carved to add a sharp outline and delicate sparkle.

Silver, which has been used for decorative items since ancient times, is used for the metal. This achieves a balance between the substantial form characteristic of "CANDY" and the detailed craftsmanship. Furthermore, the stone setting and band are engraved to add brilliance and color to the central gemstone. The color of the set gemstones and the setting method differ for each piece, complementing the center stone.

These special "CANDY" rings offer a density of craftsmanship that can be appreciated not only from the front but also from the side. Please enjoy comparing each piece at the TRUNK SHOW on July 7th (Tue) and 8th (Wed).

"CANDY" with both fresh colors and presence.

Adorable expressions with a beautiful combination of different colors.

A rich lineup of "CANDY," with diverse colors and expressions.

CARAVAN - July 18th (Sat) & 19th (Sun) - Special Consultation with Founding Member Yoko Miyamoto

"CARAVAN" is a special event where Yoko Miyamoto (@yoko_parcelle), a founding member of PARCELLE JEWELRY, visits each store to offer direct consultations regarding jewelry.

Miyamoto has over 30 years of experience in the jewelry industry, and as a buyer and designer, she has been involved in gemstone procurement and product planning. She offers personalized proposals, from everyday jewelry to unique one-of-a-kind pieces, based on the individuality of the gemstones and the customer's preferences.

You can consult on a wide range of topics, including gemstone selection, custom orders for your own loose stones, remodeling, repairs, maintenance, and full custom orders.

This is an opportunity for those who wish to repurpose their cherished jewelry to fit modern styles, or for those who want to create a unique piece of their own, to have a detailed discussion.

We recommend making a reservation for a more relaxed experience. If you have a preferred time slot, please feel free to contact PARCELLE JEWELRY Ehime Matsuyama Store (Direct: 089-948-2856).

Examples of full custom jewelry created by Miyamoto (partial)

Miyamoto draws illustrations and arranges gemstones in front of customers to make proposals.

Yoko Miyamoto, with a 30-year career in the jewelry industry.

* Repairs, remodeling, and maintenance may not be possible depending on the condition, material, and structure of the item. Please consult with us in-store for details.

STONE marché - July 18th (Sat) & 19th (Sun) - Introducing Loose Stones Inspired by the Summer Sky

The monthly "STONE marché" is an event where you can view a variety of gemstones all at once. Consultations for custom orders are available, and we also offer loose stones for purchase as they are. During the event, selected loose stones will be offered at approximately half price.

For the July STONE marché, we will be showcasing various colors inspired by the summer sky.

Aquamarines in tumble cuts, like water droplets after a passing shower. Tourmalines with natural colors, like the end of a rainbow. Oregon sunstones reminiscent of the setting sun, tanzanites with purple and indigo hues like the summer twilight, and sphenes sparkling like distant fireworks – a collection of gemstones that evoke seasonal scenery.

Rubies, like captured summer sun heat, will be available in a wide range of shapes, including carving, cabochon, and princess cuts.

Please enjoy the different colors, shapes, and light expressions of each stone in person.

PARCELLE JEWELRY Ehime Matsuyama Store

The PARCELLE JEWELRY Ehime Matsuyama Store opened on April 30th, 2025, as the first permanent store in the Chushikoku region. In the calm atmosphere of Iyotetsu Takashimaya, you can view a diverse selection of one-of-a-kind jewelry, including colored stones, diamonds, and pearls. With a seated consultation space, it is a relaxing environment for everyone, from first-time visitors to those who want to take their time choosing. In addition to existing collections, our stylists with specialized knowledge will provide detailed guidance, from selecting loose materials to custom order consultations. ◯ Store Manager: Ayaka Shidozawa (@ayaka_parcelle)

◯ Store: Iyotetsu Takashimaya Main Building 1F Accessory Counter, 5-1-1 Minatocho, Matsuyama City, Ehime Prefecture, 790-8587

◯ Phone/Fax: 089-948-2856

◯ Instagram: https://www.instagram.com/parcelle_matsuyama/

◯ Business Hours: 10:00 AM - 7:00 PM ◯ Closed: In accordance with the department store's closing days * Business days and hours are subject to change. Please understand this in advance.

[Online Store] PARCELLE JEWELRY ONLINE

PARCELLE JEWELRY's online store, "PARCELLE JEWELRY ONLINE." You can enjoy time with jewelry without being bound by time or location.

We also offer store-exclusive benefits such as online store-limited collections, 10,000 points upon new member registration (usable immediately), 10% point還元 (point redemption) on purchases, and free shipping campaigns.

We look forward to serving you, just as we do in our physical stores.

* The content of this release is based on information available as of the announcement date.

Jewelry that stays close to your heart. PARCELLE JEWELRY

PARCELLE JEWELRY, which began as a small street-front store in Ebisu, Tokyo, in 2013, has the concept of "jewelry that stays close to your heart." Lovingly crafted one by one by Japanese artisans using the techniques of the good old days, our jewelry is a partner to color your daily life. Currently, we are available at department stores and POP UP SHOPS nationwide, including our Ebisu Main Store, Shinjuku, Yokohama, Kyoto, and Osaka Takashimaya stores, Iyotetsu Takashimaya (Matsuyama City), Hanshin Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin Store, and Tsuruya Department Store.

◯ Operating Company: PARCELLE Co., Ltd.

◯ President: Kotoe Shinada (@kotoe_parcelle)

◯ Founded: 2013 (Incorporated in 2015)

◯ Headquarters: JP-BASE Shibuya 3F, 2-17-9 Higashi, Shibuya-ku, Tokyo, 150-0011

◯ Corporate Site: https://parcelle.jp/ ◯ Online Store: https://parcelle-jewelry.com/

◯ Instagram: https://www.instagram.com/parcelle_jewelry/

◯ Official LINE: https://page.line.me/713ofhwa