2TAPS Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; CEO: Ryo Kawachi), a company dedicated to making everyday life more fun, enjoyable, and delicious through its popular restaurants in the Setagaya area, will host a one-day-only collaboration event on Wednesday, June 17, 2026, from 15:00 at New Marco, its hidden izakaya in Sangenjaya, in partnership with hello song, a popular establishment from Sakurashinmachi.
The event will feature natural wines carefully selected by Mr. Yoshioka of hello song, along with a special cheesecake embodying the philosophies of both establishments. In addition to New Marco’s regular menu, exclusive collaboration dishes will also be available. This unique day aims to revitalize the Setagaya community and offer a new form of culinary experience, allowing guests to enjoy a relaxed and luxurious atmosphere starting at 15:00 on a weekday.
A New Local Collaboration in Setagaya
New Marco, part of the Marco Group beloved in the Sangenjaya and Kichijoji areas, joins forces with hello song, a favorite among trend-conscious customers in Sakurashinmachi. Two well-established venues within Setagaya Ward are breaking down store boundaries to collaborate operationally.
This event offers customers who have been curious about each other’s shops but haven’t had the chance to visit—an opportunity to experience the charm of both venues in one place.
hello song: 'A One-of-a-Kind Experience: Drinker’s Cheesecake × Natural Wine'
Introducing the 'Drinker’s Cheesecake'—developed specifically for wine and coffee lovers.
Born from the growing sentiment among cheese enthusiasts that 'commercial cheesecakes are too sweet, overshadowing the true flavor of cheese,' this dessert was perfected through repeated trials.
Responding to the request for a 'non-sweet taste that doesn’t overpower the character of wine or coffee,' the creators pursued the ultimate balance of minimal sweetness. They succeeded in reducing sugar to less than half of a standard recipe. The intense cheese flavor, suitable even as a drinking snack, and the rich depth enhanced by drastically reduced sugar create a truly unique experience.
At this event, guests can enjoy a luxurious tasting and pairing experience—featuring New Marco’s menu inspired by this philosophy, hello song’s signature cheesecake, and carefully selected natural wines—something available nowhere else.
Starting at 15:00 on a weekday: A new way to refresh during daily life
The event begins at 15:00 on a weekday, offering a bright and relaxed atmosphere. Whether it’s a break during remote work, a late lunch, or pre-evening relaxation, this event proposes a new way to enjoy leisurely time during the workweek.
Alongside hello song’s special menu, New Marco’s regular menu will also be available. No reservations are required, making it accessible for anyone—whether coming for the specialty sweets or to fully enjoy drinks—at their preferred pace.
〈Event Overview〉
Event Name: New Marco × hello song One-Day-Only Collaboration Event
Date & Time: Wednesday, June 17, 2026, from 15:00
Venue: New Marco 1st Floor
Address: 2-28-2 Taishido, Setagaya-ku, Tokyo, Raifua Building 1F
Phone: 03-6805-5678
Admission: Free (food and drink costs apply per menu)
Reservation: Not required
Offerings:
- Natural wines selected by Mr. Yoshioka (hello song)
- Drinker’s Cheesecake (hello song)
- New Marco 1st Floor: Regular menu + 3 exclusive event dishes
Store Information
New Marco (2TAPS Co., Ltd.)
Official Website: https://www.marco.tokyo/
Instagram: https://www.instagram.com/ikkai_newmarco/
hello song
Official Website: https://shop.hellosong-tokyo.com/
Instagram: https://www.instagram.com/hellosong_tokyo/
【Company Overview】
● Company Name: 2TAPS Co., Ltd.
● Representative: CEO Ryo Kawachi
● Address: 2-22-9 Taishido, Setagaya-ku, Tokyo 154-0004, Nakano Building 1F
● Established: February 10, 2017
● Capital: 7,770,000 JPY
● Business: Food and beverage operations, catering services
● URL: https://www.marco.tokyo/
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: hello song