[No more hesitation, this is the one.] New hair care brand "SALON’S" launches shampoo, treatment, and hair serum featuring "washing with oil, conditioning with serum."

SALON’S is a hair care brand designed to address daily hair concerns such as frizz, volume, and dryness. The brand is developed by B-first Co., Ltd., a subsidiary of AB&Company (Headquarters: Shinjuku-ku, Tokyo; CEO: Kazuhiro Ichinose). It introduces a new sensation of hair texture correction: "washing with oil, conditioning with serum." The shampoo combines botanical oils with amino acid cleansing agents, while the treatment, formulated with the notable ingredient "Tostear®," corrects frizz and volume from the inside. SALON’S products are currently available on the official brand website and the AB&Company online store, "AB&Market." The brand aims to transform daily hair care from a routine choice into a dedicated time for hair maintenance. The shampoo offers a new cleansing experience using botanical oils like camellia, jojoba, and shea butter, selected by professional stylists. The treatment uses Tostear® to control hair texture, allowing for versatile styling of both straight and curly hair. The products feature a sophisticated "White Tea" scent, with an additional "Palo Santo" option for the hair serum. All items are priced at 2,800 yen (tax included).