Adapt Retailing Co., Ltd., the operator of coca (Koka), a fast-fashion brand for adults that proposes just-the-right balance of trend, functionality, and price under the concept of 'EVERYDAY CLOTHING,' has launched new men's apparel items made from an upgraded fabric: 'Light Soft Jersey.' This new high-performance material offers enhanced lightness and functionality and is now available via the official online store and physical locations.
Four new men's styles using this fabric—including shorts and design T-shirts—are scheduled to gradually arrive and launch starting mid-July.
Light Soft Jersey Short-Sleeve T-Shirt
A minimalist, essential T-shirt that directly showcases the smooth texture and exceptional lightness of the 'Light Soft Jersey' fabric.
With a comfortably relaxed silhouette, it works perfectly as a standalone top or as an underlayer beneath shirts and other garments.
A versatile unisex T-shirt suitable for all.
Item Number: 46-260324101-04 Price: ¥1,690 (tax included)
Colors: White / Brown / Black / Pink Sizes: M / L / XL
Sales Channels: coca Official Online Store, EC Marketplaces, and all coca physical stores nationwide
Product Page
Light Soft Jersey Pocketed Wide Short-Sleeve T-Shirt
A wide-silhouette T-shirt with a chest pocket, designed to capture a modern, on-trend aesthetic.
The roomy, wide cut ensures excellent breathability and minimal skin contact, maintaining a cool, comfortable, and non-sticky feel even during the hottest, sweat-prone summer days.
The branded tab on the pocket adds a subtle design accent.
Item Number: 46-260424106-04 Price: ¥1,690 (tax included)
Colors: White / Navy / Lt. Green / Lt. Gray Sizes: M / L / XL
Sales Channels: coca Official Online Store, EC Marketplaces, and all coca physical stores nationwide
Product Page
Features of the New 'Light Soft Jersey' Series
Retaining the irresistibly smooth hand feel, the fabric now integrates six excellent features ideal for Japan’s intense summer heat:
1. [Lightweight] Even lighter than the original soft jersey, offering a stress-free, almost weightless wearing experience.
2. [Stretchability] Exceptional stretch that moves seamlessly with your body, ensuring comfort even during active use.
3. [UV Protection] Shields skin from strong sunlight, ideal for summer outdoor activities and leisure.
4. [Quick-Drying] Superior moisture-wicking and quick-drying properties prevent stickiness when sweating and dry rapidly after washing.
5. [Easy Care] Resists wrinkles and can be worn without ironing.
6. [Tumble Dry Safe] Resists deformation from washing and drying machines, built tough for daily, heavy-duty laundering.
With a refined luster and elegant drape, this fabric elevates typically casual summer men’s outfits to a clean, sophisticated look.
Development Background
The 'Soft Jersey' series is a highly popular staple item at coca, beloved for its melt-in-your-skin smoothness and outstanding stretch. However, amid Japan’s increasingly severe summer heat, customers have expressed a strong desire: 'We want to enjoy this supreme comfort in an even lighter fabric, without worrying about sweat.'
Responding to this demand, coca has developed 'Light Soft Jersey'—a new, upgraded fabric that retains the premium hand feel and excellent stretch of the original while achieving significant weight reduction. The result is a durable, high-performance garment perfectly aligned with modern men’s lifestyles, ideal for daily wear through the summer.
New Collection Lineup (4 Styles) – Arriving Mid-July Onward
A new men’s collection designed to fully showcase the 'Light Soft Jersey' fabric.
We recommend styling the matching T-shirt and shorts together for a sophisticated adult set-up look.
Embroidered Chest Logo Short-Sleeve T-Shirt Shorts Layered-Look Short-Sleeve T-Shirt Printed Short-Sleeve T-Shirt
About the Brand: coca (Koka)
coca is a Japan-born apparel brand with the concept of 'EVERYDAY CLOTHING.'
Delivering just-the-right trend, just-the-right functionality, and just-the-right price for everyone’s everyday life.
Offers a wide range of products across four categories: Women’s, Men’s, Youth, and Kids.
Official Website
Japan Official Instagram
Global Official Instagram
【Inquiries】
Company Name: Adapt Retailing Co., Ltd.
Department: coca PR Department
Email: [email protected]
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- Source: PR TIMES
- Category: New Product