Aeronaut Inc. has begun airing a new commercial for "Cocolact," Japan's first* food with function claims reported to "improve the vaginal environment and regulate vaginal condition," starting July 1, 2026 (Wed.) in the Kanto and Tokai regions.

*First product registered as a food with function claims for vaginal environment care.

(Source: "Search for Foods with Function Claims" on the Consumer Affairs Agency website / As of June 2026 / Our own research)

New Commercial: "I've Decided! A New Habit for Vaginal Care" (Miyu Ikeda, also known as Miyupon)

In recent years, with the expansion of the femcare and femtech markets, awareness of women's health issues has changed significantly. Cocolact is a "drinkable vaginal care" supplement that focuses on lactic acid bacteria to condition the delicate environment, proposing a new self-care habit for women to spend every day comfortably.

For the new commercial, we have cast Miyu Ikeda, also known as Miyupon, a model and TV personality who is popular across a wide range of generations. Along with Miyupon's bright and approachable charm, we will propose a new option for "drinkable vaginal care" that approaches from the inside, and communicate a femcare habit that is easy to incorporate into daily life.

Commercial Story

In this commercial, through Miyupon's natural charm, we convey our desire for women who are struggling with how to care for themselves to adopt "drinking" as a new habit for "vaginal care."

Commercial Overview

Commercial Title: "I've Decided! A New Habit for Vaginal Care" Edition (15 seconds)

Starring: Miyu Ikeda

Start Date: Airing from July 1, 2026 (Wed.)

Broadcast Area: On air in the Kanto and Tokai regions

YouTube URL: https://youtu.be/ji0eDaIRjh8

Miyu Ikeda Profile

Miyu Ikeda MIYU IKEDA

Born October 30, 1998, in Shizuoka Prefecture. Blood type A. Popular model and TV personality among her generation, known by the nickname "Miyupon." Served as an exclusive model for the magazine "Popteen" and was chosen as a charismatic model by teens. She has appeared in numerous fashion shows such as "TOKYO GIRLS COLLECTION" and "Girls Award," and in recent years has been a topic of conversation appearing in many TV programs, starting with variety shows.

About Cocolact

"Cocolact" is a supplement for women's delicate zones. Surveys show that 74.4% of women feel the necessity of caring for their delicate zones (November 2016 survey by Macromill, Inc., n=1024). The vaginal environment can become unbalanced due to an increase in harmful bacteria caused by stress, sexual intercourse, or excessive washing. "Cocolact" allows for easy intake of lactic acid bacteria (GR-1 and RC-14) with a recommended intake of 1 tablet per day, supporting the improvement of Quality of Life for women who are concerned about how to care for their vaginal environment.

【Product Overview】

◆ Product Name: Cocolact

◆ Registration Number: F783

◆ Indication: This product contains lactic acid bacteria GR-1 (Lactobacillus rhamnosus) and lactic acid bacteria RC-14 (Lactobacillus reuteri). Lactic acid bacteria GR-1 and lactic acid bacteria RC-14 have been reported to improve the vaginal environment and regulate vaginal condition.

◆ Functional Ingredient: Lactic acid bacteria GR-1 (Lactobacillus rhamnosus) and Lactic acid bacteria RC-14 (Lactobacillus reuteri)

◆ Suggested Retail Price: 4,980 yen (tax included)

◆ Contents: 30 tablets per bag (approx. 30 days supply with 1 tablet per day)

◆ Sales Channels: All Sugi Pharmacy stores nationwide (may not be available at some stores),

Official online store, Gynecological clinics, etc.

◆ Official Website: https://celeblissta.com/cocolact/

【Company Overview】

Company Name: Aeronaut Inc.

Location: 27F, Yebisu Garden Place Tower, 4-20-3 Yebisu, Shibuya-ku, Tokyo

URL: https://aeronaut-inc.com/

【Contact Information for this Matter】

Aeronaut Inc. Celeblissta

TEL: 0120-522-590

FACT BOX

  • Source: PR TIMES
  • Category: 製品発表