[Held in May 2026] ABM Seminar Starting from ICP Design: "Digital-Linked ABM Approach Method"

ALUHA Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, Representative: Eisaku Ogino) will hold an ABM seminar titled "Digital-Linked ABM Approach Method" starting from ICP design in May 2026.

In this seminar, we will explain the correct definition of ICP, which is the starting point of ABM, and its design process. Furthermore, in addition to specific ABM methods using digital technology, from contact creation, relationship building, and deal creation to buying group conquest, we will also explain how to respond to changes in target account buying processes in the AI era.

This seminar is for marketing personnel who promote ABM in manufacturing and IT companies handling technical B2B products. It is ideal for those who are proceeding with measures while their ICP design is ambiguous, or who feel challenged in linking digital measures with sales activities and conquering buying groups.

Seminar Title ABM Seminar Starting from ICP Design: "Digital-Linked ABM Approach Method"

Seminar Content (1) What is ICP? (2) Process for defining ICP (3) About digital-linked ABM measures targeting ICP

We will introduce specific examples of ABM measures starting from digital. We will explain in detail how to create contacts, build relationships, create deals, and conquer buying groups. Furthermore, with the spread of AI, the buying process of target accounts may also change, and we will discuss how to respond to these changes.

[Event Overview] Method: Individual seminar (a seminar conducted only with the applying company and us). Conducting it individually allows for deeper discussions. Period: From May 12 to May 29, 2026 (excluding Saturdays, Sundays, and public holidays). Since it is conducted individually, we will adjust the schedule after your application. Method: Online seminar Participation Fee: Free Number of Applications: Up to 3 companies Organizer: ALUHA Co., Ltd.

[How to Apply / Inquiries] Please fill in the necessary information and apply from the seminar details page below. ABM Seminar Starting from ICP Design: "Digital-Linked ABM Approach Method" Once you apply, we will confirm the content and adjust the schedule.

[Company Profile] Company Name: ALUHA Co., Ltd. Headquarters: ALUHA WEST 101, 6-163 Nishiizumi, Kanazawa City, Ishikawa Prefecture Representative Director: Eisaku Ogino Business Description: B2B marketing consulting that accompanies clients from "value translation" of technical products and "marketing DX" to order creation. Established: April 2003

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