Amri Agri White Birch Project launched in Bifuka, Hokkaido, to protect forests.

AMRITARA launched the 'Amri Agri White Birch Project' to support the conservation of white birch forests in Bifuka, Hokkaido. Starting April 1, 2026, a portion of the sales from the 'White Birch Moist Water' refills will be donated to Sap Co., Ltd., a company engaged in the white birch sap business in Bifuka. The funds will primarily be used to thin dense areas of the forest, creating an environment where each tree can grow fully. This initiative aims to foster a sustainable society by returning a portion of the proceeds to the forest, benefiting the environment, producers, and customers. Bifuka is a heavy snowfall area ideal for sap collection. The sap, rich in amino acids and minerals, is harvested for only about two weeks a year with minimal impact on the trees. The 'White Birch Moist Water' uses this undiluted sap to deliver moisture to the skin, featuring the active ingredient 'LPS' and no essential oils.