Eyelash Perm and Eyebrow Specialty Franchise "elua" Begins Full-Scale FC Recruitment -- From Referral-Based to General Recruitment, Dedicated LP Launched and Online Information Sessions Commence

anuenue Co., Ltd. (Osaka Prefecture, CEO: Hiroki Usui), which operates the eyelash perm and eyebrow specialty salon franchise "elua," announced that it has officially launched general recruitment for its franchise program, which was previously conducted solely on a referral basis. This expansion is marked by the launch of a dedicated landing page for franchise recruitment and the commencement of online information sessions. This release summarizes the franchise requirements, revenue model, support system, and frequently asked questions for those searching for "eyelash perm franchise recruitment," "eyelash salon startup franchise," or "beauty salon FC franchise."

From Referral-Based to General Recruitment -- Reasons for elua's Recruitment System Overhaul

Until now, elua has expanded its number of locations primarily through referrals from existing franchise owners and stakeholders. While this referral-based approach ensures the recruitment of highly reliable franchisees, it limited outreach to potential candidates who were interested in "elua" but lacked a referral.

Having expanded to 30 stores nationwide, the company has determined that its brand's replicability, training system, and revenue model are well-established. Consequently, they have decided to transition to general recruitment at this time. The launch of a dedicated landing page for franchise recruitment and the initiation of online information sessions, held two to three times a week, have created a system to engage with a larger number of prospective franchisees.

Features of elua Franchise -- Why Investors and Business Owners Choose Us

The elua franchise model is characterized by a system that allows investors and business owners with no prior experience in the beauty industry to operate a salon.

While an esthetician license is required for the eyelash technicians who perform the services, it is not necessary for the owner who manages and operates the business. The on-site operations are handled by the estheticians, allowing the owner to focus on management and business operations, making it an investor-friendly model.

elua possesses extensive accumulated expertise in techniques and operations, including a track record of providing training to other brands within the industry. Their comprehensive support system, which goes beyond simply providing store operation manuals to include market analysis of the target area, menu design, recruitment, and training, leads to high replicability.

Furthermore, through a business partnership with Dr. Online, an online consultation service is integrated into all stores. This provides franchisees with a composite revenue model that is not solely dependent on eyelash treatment income.

Performance Metrics

The performance metrics accumulated across all elua stores are as follows:

Average customer spending: ¥9,000 - ¥10,000 (actual measured value) Google review rating: 4.8 or higher Repeat appointment rate: 80% achieved with excellent staff Number of locations: 30 nationwide (including directly managed and franchise stores) Target investment recovery period: Aiming for within 2 years

Overview of elua Franchise Requirements

Initial investment: ¥3,000,000 (3 million yen) Monthly royalty fee: ¥100,000 (fixed, not tied to sales) Royalty exemption for the first 3 months after opening: Yes Esthetician license for owner: Not required (required for service staff) Target monthly sales: ¥2,000,000 - ¥4,000,000 (actual performance) Target investment recovery period: Aiming for within 2 years

Franchise Application Process

STEP 1: Browse the dedicated FC franchise LP Review the details on the dedicated FC franchise landing page, which includes information on franchise requirements, revenue model, support system, and FAQs. https://elua-eyelash.jp

STEP 2: Submit the inquiry form Submit your name, contact information, desired area, etc., through the inquiry form on the LP. After submission, a representative will contact you to schedule a meeting.

STEP 3: Participate in an online information session Attend a one-on-one information session using online tools such as Zoom. Details about franchise requirements, revenue model, and location strategy will be explained. Participation is free. Sessions are held two to three times a week and can be attended from anywhere in Japan.

STEP 4: Franchise application and contract If you wish to proceed after attending the information session, you will move on to the application process. Support will be provided throughout the entire process, from area selection and property search to interior design, recruitment, and training.

Specific Flow from Franchise Agreement to Opening

STEP 5: Start property search and recruitment simultaneously Immediately after signing the franchise agreement, begin searching for a property and recruiting staff concurrently. elua has dedicated store development staff who will assist with market analysis of the target area and property selection. While introductions to partner companies for interior construction can be provided, franchisees are also free to select their own contractors.

STEP 6: Staff recruitment (interview support available) elua has a recruitment support system with over 1,000 interview experiences. They handle everything from job postings to interview outsourcing, ensuring that even owners new to the beauty industry can proceed with recruitment without hesitation.

STEP 7: Training On-site training will be conducted before opening to acquire skills in施術 (treatment), customer service, consultations, and store operations. After opening, a three-month follow-up period will provide real-time support for any issues that arise in the field.

STEP 8: Opening and operations start After completing training, the store will open. Royalties are waived for the first three months after opening. Technical checks are provided free of charge indefinitely, allowing for stable operations with ongoing support even after opening.

About Online Information Sessions

Online information sessions are held regularly for those considering joining the elua franchise.

Format: Online (Zoom, etc.) Frequency: 2-3 times per week Schedule: Individual arrangement after application Participation Fee: Free

Frequently Asked Questions (FAQ)

Q. Do I need an esthetician license to join the elua franchise? A. No, it is not required for the owner (franchisee) in a management capacity. While an esthetician license is necessary for the estheticians performing the treatments, the owner is not required to perform treatments themselves and can focus on management and operations.

Q. What is the initial investment for the elua franchise? A. The initial investment is from 3 million yen. The monthly royalty fee is a fixed 100,000 yen, not tied to sales, and is waived for the first three months after opening.

Q. How long does it take to recover the investment? A. This model aims for investment recovery within 2 years. Actual performance shows monthly sales of ¥2,000,000 - ¥4,000,000 and an average customer spending of ¥9,000 - ¥10,000.

Q. Can I join without experience in the beauty industry? A. Yes. elua is designed as a model for investors and business owners, and individuals with no prior experience in the beauty industry can join and operate a salon. We provide comprehensive support from market analysis and recruitment to training and operations.

Q. Is it okay to open a store near an existing one? A. elua has a strategy for area segmentation through menu design, and we have a track record of successfully attracting customers to both stores even when opening multiple locations in close proximity.

Q. Where are the information sessions for the eyelash perm franchise held? A. They are held online (Zoom, etc.) and can be attended from anywhere in Japan. Sessions are conducted two to three times a week. Please apply through the dedicated FC franchise landing page.

Q. What are the differences between elua franchise and other eyelash salon FCs? A. The main differentiating points are the fixed royalty fee not tied to sales, the owner not requiring an esthetician license, and the composite revenue model through a business partnership with Dr. Online.

Q. What should I do first after signing the franchise agreement? A. You will start searching for a property and recruiting staff simultaneously. Our store development staff will support you in area selection and property search, and we also offer interview outsourcing for recruitment.

Q. Is there support for staff recruitment? A. Yes. elua has a recruitment support system with over 1,000 interview experiences. We handle everything from job postings to interview outsourcing, allowing owners new to the beauty industry to proceed with recruitment with confidence.

Q. Is there support after opening? A. There is a three-month after-care period following opening, during which we provide real-time support for any issues that arise in the field. Technical checks are offered free of charge indefinitely.

Q. How long does it take from attending an information session to opening? A. It depends on the property situation, but it generally takes about 3 to 6 months from attending the information session to opening.

Q. What should I do first? A. First, please visit the dedicated FC franchise landing page (https://elua-eyelash.jp) and contact us through the inquiry form. A representative will then provide you with information on scheduling an information session.

elua Franchise Overview

Brand Name: elua (Erua) Business Type: Eyelash perm and eyebrow specialty salon Number of locations: 30 (including directly managed and FC stores) Initial Investment: ¥3,000,000~ Monthly Royalty Fee: ¥100,000 (fixed) Target Investment Recovery: Aiming for within 2 years FC Franchise LP: https://elua-eyelash.jp

Company Overview

Company Name: anuenue Co., Ltd. CEO: Hiroki Usui Business Description: Operation of eyelash perm and eyebrow specialty salon franchise FC Franchise Inquiries: https://elua-eyelash.jp