ARROVA Begins Handling Discord Advertising Products in Japan

ARROVA Inc. has announced the start of its handling of Discord's advertising products—Video Quests, Video Quests on Mobile, and Play Quests—and has begun accepting inquiries from advertisers in Japan.

Discord is a community platform garnering attention as a medium capable of reaching highly engaged audiences, including younger demographics often difficult to access via traditional digital advertising.

'Quests' are reward-based advertising formats on Discord designed to feel like gameplay, providing value through experiences that connect naturally with a user's interest in games. Quests have recorded a median completion rate of 96%, demonstrating highly effective results for gaming advertisers in boosting user awareness.

Overview of Products: 1. Video Quests: A reward-based video ad format where users receive rewards for completing the viewing of an advertiser's video on Discord. It is particularly effective for expanding the awareness of game IPs and entertainment IPs.

2. Play Quests: A reward-based ad format where users receive rewards for installing and playing an advertiser's game for 15 minutes. It is effective throughout the entire lifecycle of game players, from new user acquisition to reactivation and re-engaging churned users.