Turning 'Sleeping' Assets into Profit: Conversational ODR '1nego' Wins Runner-Up at B Dash Camp 2026 Spring in Sapporo 'Pitch Arena'

AtoJ Co., Ltd. (Headquarters: Kita-ku, Osaka; CEO: Nobuo Tomita; CLO: Toshitoshi Mori) announced that it won runner-up at the 'Pitch Arena' of 'B Dash Camp 2026 Spring in Sapporo,' held from May 20 to 22, 2026. B Dash Camp is one of Japan's largest invitation-only startup conferences, and 'Pitch Arena' is recognized as a gateway for startups creating new industries. Out of over 150 applicants, 12 startups were selected for the preliminary round, and AtoJ was chosen as the runner-up in the finals. CEO Nobuo Tomita proposed a 'third option' for corporate profitability: turning unpaid receivables into profit through dialogue. The market for small-scale unpaid debts, which are often too minor for legal action, exceeds 1 trillion yen across various industries. AtoJ's platform, '1nego,' utilizes a tap-based UI/UX to facilitate dialogue, achieving a resolution rate of over 50%. The company has established significant barriers to entry through Ministry of Justice certification and multiple patents. Since its official release in September 2024, it has handled over 35,000 cases in 1.7 years. Moving forward, the company plans to expand into areas beyond unpaid debts and aims for global market entry.