Luxury Select Shop AYIN Announces Key Brands for 2026SS Season

AYIN, a luxury select shop operated by AYURA Co., Ltd., has announced its key brands for the 2026SS season: RICK OWENS, RRR123, and Natasha Zinko. With a portfolio of over 100 brands, AYIN has selected this lineup based on its unique curatorial philosophy.

About AYIN Since its founding in 2006, AYIN has established a unique position in Osaka. Over 90% of its more than 100 brands are imported. In January 2026, the brand opened "AYIN Shinsaibashi," a spacious 330㎡ street-level store in Amerikamura, Osaka. The brand is also gaining attention as a lifestyle entity, operating "VILLA AYIN," a luxury pool villa in Ikemajima, Miyakojima.

Beyond Trends, Seeking Essence Long before "luxury x street" or "luxury x vintage" became industry-standard styles, AYIN consistently championed these aesthetics. The shop adheres to a philosophy of discerning intrinsic value over fleeting trends.

Featured Brands ### RICK OWENS A core brand symbolizing AYIN's style, known for sculptural silhouettes and a dark, powerful aesthetic. With a decade-long partnership, AYIN boasts one of the most comprehensive collections in Japan.

### RRR123 A street-wear brand by Los Angeles-based designer RIVINGTON roi Rebis. It fuses underground culture, art, and religious motifs. Its clothing, characterized by vintage treatments and deep thematic narratives, is crafted as "art pieces."

### Natasha Zinko A contemporary brand by a Ukrainian-born, London-based designer. Known for its fusion of art and craftsmanship, the brand explores "beauty with a sense of dissonance" by mixing opposing elements. AYIN also carries exclusive collaborations with the designer.