After the Korean Beauty Boom, the Era of 'Education' Begins: Japan's First ISO International Standard-Compliant Korean Skin Care Education Program Launches, Elevating Korean Beauty from 'Intuition' to 'Global Standards'.

With the growing popularity of Korean beauty, Korean-style salons are spreading rapidly, highlighting the increasing need to properly learn authentic Korean skin care.

As the Korean beauty market expands, the number of salons in Japan introducing Korean skin care treatments is rapidly increasing.

However, there is currently no unified standard for education content or technical proficiency, leading to significant disparities in treatment quality and knowledge levels—emerging as a new challenge for the beauty industry.

This school aims to standardize Korean beauty practices and cultivate skilled professionals by launching Japan’s first specialized Korean skin care education program based on the certification curriculum of KLGI (K-Beauty Lead to Global Institute), a South Korean government-affiliated organization, and incorporating the principles of ISO/IEC 17024.

The Korean Beauty Market is Rapidly Expanding—And So Is the 'Education Gap'

In recent years, interest in Korean beauty in Japan has surged dramatically.

Korean-origin beauty treatments such as Lala Peel, Aqua Glow, LDM, PDT, and Korean-style pore care are now widely adopted not only in dermatology clinics but also in esthetic salons, with many businesses introducing them as new customer acquisition services.

However, as the market grows, terms like 'Korean-style' and 'inspired by Korea' are often used without proper training, leading to services being offered without systematic education.

Treatment methods, client consultations, skin theory, contraindications, and hygiene management vary from salon to salon. The absence of a unified standard that ensures customers can safely and confidently receive Korean skin care treatments has become a major industry-wide issue.

b-models Inc. believes that to address this challenge, it is not enough to simply 'learn Korean beauty'—what is needed is 'education that teaches Korean beauty correctly'.

Japan's First 'ISO International Korean Skin Care School' Launches

The World's Only International Certification for Korean Skin Care Arrives in Japan

The newly launched ISO International Korean Skin Care School is not merely a training school for learning Korean beauty techniques.

It is an internationally standardized education program based on the KLGI-certified curriculum, incorporating the principles of ISO/IEC 17024, enabling students to systematically learn skin theory, hygiene management, device operation, client consultation, and Korean-style skin care techniques.

The BASIC course covers foundational knowledge essential for Korean skin care,

while the PRO course focuses on practical skills centered around actual Korean skin care treatments.

Additionally, the program introduces the 'COSGRAM' certification system, which visualizes learning outcomes and provides a way to validate each student's knowledge and technical proficiency.

The goal is to establish Korean beauty not as a fleeting trend, but as a lasting and respected beauty culture within Japan.

Comment from Fumitaka Kusuba, CEO of b-models Inc.:

We believe the Korean beauty market will continue to grow within Japan's beauty industry.

However, while the market is expanding, standardization in education remains insufficient.

What we truly need is not 'Korean-style' treatments, but professionals who 'correctly understand Korean beauty and can deliver it to customers'.

The ISO International Korean Skin Care School was established with the goal of raising the overall educational standards of the beauty industry.

Through this school, we aim to establish a new standard for Korean beauty education and contribute to the advancement of Japan's entire beauty industry.

Future Outlook for the ISO International Korean Skin Care School

b-models Inc. will continue to cultivate Korean skin care technicians nationwide through the ISO International Korean Skin Care School.

Moving forward, we plan to expand by holding training sessions in major cities across Japan, enhancing instructor training programs, offering corporate education packages, and hosting Korean beauty seminars, all aimed at promoting the standardization of Korean beauty education in Japan.

ISO International Korean Skin Care School

Official Website:

https://esthemachine-ec.com/iso-kbeauty-scool/

Detailed Information on YouTube