The More It Rains, The More You Save! Yokohama's 'BACK YARD' Launches Annual Rainy Day Discount Campaign

BAKERU Inc., a venture company promoting social experiments, is launching a 'Rainy Day Discount Campaign' at its two rooftop venues: 'BACK YARD -Brooklyn Park Yokohama-' at Yokohama Vivre and 'BACK YARD Brooklyn Park Yokohama' at Yokohama World Porters, running from June 7 (Sat) to June 30 (Mon), 2026. During this period, customers who have completed online reservations and payments by the previous day will receive a discount on their next visit equal to their payment amount multiplied by the probability of precipitation (applicable for 30% or higher probability).

One of the biggest challenges in the BBQ industry is the massive food waste caused by last-minute cancellations due to rain. To address this, BACK YARD has been running this campaign since 2022. By creating a system where customers can enjoy benefits even on rainy days, the company aims to reduce cancellations and, consequently, food waste. Now in its fourth year, the campaign offers higher discounts as the probability of precipitation increases, turning rainy forecasts into an exciting reason to visit. Additionally, the 'Sofa Area' at BACK YARD -Roof Garden Minatomirai- has been renovated into a fully roofed 'Deck Area,' allowing guests to enjoy BBQ comfortably without worrying about getting wet.