BALSA to Exhibit at SPORTEC 2026, Showcasing LINE Operation Support for Fitness Facility Customer Acquisition, Reservations, and Retention!

BALSA Inc. (CEO: Seigo Nakagawa), a company that designs, builds, and operates LINE official accounts, will exhibit at "SPORTEC 2026," Japan's largest comprehensive exhibition for sports, health, and community development, to be held from July 8 (Wed) to July 10 (Fri), 2026, at Tokyo Big Sight. At this exhibition, we will unveil a system for fitness gyms, personal training studios, Pilates studios, yoga studios, and chiropractic/treatment clinics that utilizes LINE official accounts to support customer acquisition, reservations, trial sessions, enrollment, and retention.

The "Next Standard" for LINE Operations in the Fitness Industry

In the fitness industry, not only customer acquisition through advertising and social media but also increasing attendance rates after trial reservations, improving enrollment rates, re-engaging dormant customers, and building ongoing relationships with existing members are becoming crucial. However, many challenges are observed in the field, including:

- Inquiries from social media and advertisements not fully converting into reservations. - Reminder and pre-session guidance after trial reservations being handled manually. - Post-visit enrollment guidance and follow-up being left to staff. - Insufficient outreach to existing members and reactivation efforts for dormant customers. - Variations in LINE operation quality and results across different facilities.

BALSA addresses these challenges by supporting LINE operations using tools such as LINE official accounts and L-Step. This includes automated messaging tailored to customer status, reservation funnels, surveys, tag management, rich menu design, and pre- and post-visit follow-up sequences.

What to Expect at the BALSA Booth

At the BALSA booth at SPORTEC 2026, we will present concrete examples of LINE-based store customer acquisition, customer management, and retention support specifically for fitness facilities.

- LINE funnel design to drive trial reservations. - Reminder messages to increase attendance rates after booking. - Step-by-step messaging to boost enrollment rates after trial sessions. - Segmented messaging for members, non-members, and dormant customers. - Operational design for centralized management of LINE accounts across multiple facilities. - Case studies of LINE utilization in fitness facilities. - Free consultations to identify areas for LINE operation improvement.

We will share strategies for leveraging LINE to achieve business results, from new customer acquisition for fitness facilities to preventing lost opportunities after reservations, improving enrollment rates, and increasing member retention.

Visitor Benefits

Visitors to the BALSA booth will receive a free e-book, "The Complete Guide to Designing Your LINE Official Account," as a special gift.

This e-book systematically covers the essential design concepts for achieving results with LINE official accounts, including post-registration funnel design, messaging strategy, rich menus, customer management, and improvement points. It offers hints for connecting LINE to your business outcomes, from new customer acquisition for fitness facilities to preventing lost opportunities after reservations, improving enrollment rates, and increasing member retention.

Seigo Nakagawa, CEO of BALSA, to Speak at Seminar on July 9 (Thu)

On July 9 (Thu) during the exhibition, Seigo Nakagawa, Representative Director of BALSA Inc. and L-Step Certified Consultant, will give a seminar on the theme of LINE operations in the fitness sector.

The seminar will draw on his experience in building and operating over 300 LINE official accounts and L-Step accounts, discussing effective LINE operation strategies for the fitness industry, common pitfalls, the latest industry-specific data, and actionable improvement points that can be implemented immediately.

Seminar Overview

Seminar Title: What is the Winning Formula for LINE Operations in the Fitness Sector? Insights from Operating 300 Accounts

Date: July 9, 2026 (Thu) Speaker: Seigo Nakagawa Affiliation: Representative Director, BALSA Inc. / L-Step Certified Consultant Fee: Free URL: https://sportec2026.reg.tsoint.jp/ja/seminar/detail/28

Seminar Content

- Is it too late to start now? Winning LINE strategies for 2026 in the AI era. - The pitfalls of increasing LINE registrations without boosting sales. - Cutting-edge, real-time LINE operation data by industry. - Actionable LINE operation winning patterns derived from operating 300 accounts.

BALSA's Support for the Fitness Sector

BALSA has been involved in the design, construction, and operation of over 300 LINE official accounts to date. Specifically for brick-and-mortar businesses, we provide support for end-to-end design, connecting advertising, social media, and websites to LINE registration, followed by reservations, visits, enrollment, and ongoing member follow-up. In the fitness sector, we have a track record of supporting LINE utilization directly linked to store operations, including acquiring trial reservations, pre-visit follow-up, promoting enrollment, and member communications for personal training gyms and studio-type facilities.

Background of Exhibition

SPORTEC is one of Japan's largest specialized exhibitions for the sports and health industry, with the vision of "increasing the number of sports participants, improving athletic performance, and realizing a healthy society." In 2026, approximately 550 companies and government organizations involved in the sports and health industries are expected to exhibit, with around 45,000 visitors. The importance of digital utilization is increasing year by year for fitness facilities as well, in order to improve operational efficiency, enhance customer experience, and boost retention rates. Through this exhibition, BALSA aims to expand the possibilities of LINE utilization in fitness facilities and provide practical operational know-how to support everything from customer acquisition to customer development and ongoing retention.

SPORTEC 2026 Event Outline

Exhibition Name: SPORTEC 2026 Dates: July 8 (Wed) - July 10 (Fri), 2026 Venue: Tokyo Big Sight East Exhibition Hall Organizers: SPORTEC Executive Committee, Japan Sport Council Management: TSO International Inc. Admission: Registration required Official Website: https://sports-st.com/

◆About BALSA Inc.

BALSA Inc. is a marketing support company that utilizes LINE official accounts. We go beyond simple account setup, focusing on "operations that deliver results" by designing communication strategies, analyzing data, and optimizing repeat customer funnels to support business sales growth.

Company Name: BALSA Inc. Representative Director: Seigo Nakagawa Business Activities: LINE Official Account / L-Step Operation Support, Marketing Consulting URL: Official HP

[Contact Information for Inquiries] BALSA Inc. Public Relations E-mail: [email protected]