Barbour to Exhibit for the First Time at FUJI ROCK FESTIVAL' 26

©Masanori Naruse

British lifestyle brand <Barbour> will exhibit for the first time at "FUJI ROCK FESTIVAL' 26," a music festival representing the Japanese summer, for three days from Friday, July 24, 2026 to Sunday, July 26.

Barbour has participated as a sponsor for several years at the "Glastonbury Festival," one of the world's largest outdoor festivals held in Somerset, England.

Let's liven up FUJI ROCK, which is said to be modeled after that festival, together with Barbour!

To commemorate this first-ever exhibition at FUJI ROCK, we will release collaboration items with FUJI ROCK.

Limited Items

T-shirts and sacoche bags printed with an exclusive Barbour design, newly drawn by Ms. Asuka Watanabe, who handles the main design for the festival, will be available.

Ahead of the FUJI ROCK event, advance pre-orders will begin on Friday, June 5, 2026, at the Barbour official online store.

Barbour x FUJI ROCK TEE ¥9,900 (tax included)

Barbour x FUJI ROCK TEE ¥9,900 (tax included)

Barbour x FUJI ROCK SACOCHE ¥3,960 (tax included)

Barbour x FUJI ROCK SACOCHE ¥3,960 (tax included)

Pre-order page: Barbour Official Online Store

*Sales will begin at Barbour directly managed stores nationwide from Wednesday, July 1, 2026.

Asuka Watanabe

Graphic designer / artist. Based in Tokyo. After graduating from Tama Art University, she began her career as a graphic designer. She specializes in abstract visuals constructed through a unique sense of color, combining geometric shapes and vivid colors. Centered on graphic design, she works on art direction, visual identity development, and art planning for spaces. She has worked across various fields, including visual design for the FUJI ROCK FESTIVAL music festival, collaborations with companies and brands, and art direction for spaces.

https://asukawatanabe.com/

Information about the exhibition booth at FUJI ROCK FESTIVAL' 26 will be updated periodically, so please look forward to it!

Contact Information

Barbour Partners Japan Co., Ltd.

TEL: 03-6380-9170

e-mail: [email protected]