BASE Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Hisahito Igari; Manufacturing Base: Chosei-gun, Chiba), operator of the fish jerky brand 'Kujukurihama Shoten,' will make its first exhibition at JFEX 2026, held at Tokyo Big Sight from June 24 (Wed) to 26 (Fri), 2026.

The booth will feature authentic fish jerky that is domestically processed and free from additives, artificial coloring, and added salt. The company will propose wholesale and retail opportunities for new standard items and gifts to retailers, liquor stores, gift shops, and e-commerce operators, presenting a diverse lineup from classic fish to seasonal varieties.

[Official Website] https://nicqqt.shop/pages/99hama

Elevating 'Fish' to the Pinnacle of Snacks: A New Category of Premium Fish Jerky

In a snack market dominated by meat jerky, Kujukurihama Shoten offers a new choice: jerky made from fish. By focusing on domestic processing without additives, coloring, or added salt, the product draws out the natural flavor of the material. Rich in protein and containing fish-derived nutrients like DHA and EPA, it is expected to meet growing health-conscious demand. As it can be stored at room temperature, it is suitable for a wide range of occasions, such as snacks or gifts.

The packaging, symbolized by a deep-sea navy and Japanese paper-white hexagonal logo, offers high visibility. The product is also positioned to meet gift-giving needs.

Product Lineup (Examples) - Cod Jerky: A light, easy-to-eat product with elegant white meat flavor. - Yellowtail Jerky: Characterized by good fat content, deep richness, and abundant flavor. - Others: Tuna, Herring, Mackerel, and other seasonal fish.

JFEX 2026 Exhibition Overview - Dates: June 24 (Wed) - 26 (Fri), 2026 - Venue: Tokyo Big Sight, South Exhibition Hall 3, Premium Food Expo - Booth Number: 18-21

FACT BOX

  • Source: PR TIMES
  • Category: Event