Max 26J Output × 5-Second Rapid Cooling (Below 7.8°C) × 0.35-Second Flash. Home IPL Hair Removal Device 'BEPLEA' Launches April 28, 2026, on Amazon.co.jp

"Creating a world where everyone can realize pro-level beauty care at home with technology and design" – with this mission, beauty tech brand BEPLEA will launch the home IPL hair removal device "BEPLEA BEP-NBL729" on April 28, 2026, through Amazon.co.jp. In clinical trials by international certification bodies, it achieved a 96.88% skin care satisfaction rate. Information is also available on the official website "https://beplea.jp".

1. Background of the Brand Launch The market for home light hair removal devices has been growing rapidly in recent years, but there are constant complaints such as "insufficient power," "difficulty continuing full-body care due to heat during irradiation," and "not knowing which to choose because of complex specs." On the other hand, visiting aesthetics salons or medical clinics entails a significant burden in terms of both cost and time. BEPLEA was born to bridge this gap. We have thoroughly pursued three points: "uncompromising output," "cooling performance for comfortable continuation," and "simple operability" to develop the BEP-NBL729, which realizes pro-level light care at home.

2. Three Features of BEPLEA ① Max 26J – Industry-leading output for authentic care at home. Realizes a maximum output of 26J when using level 5 in HIGH mode. With a double irradiation structure (equipped with two flash tubes), uniform light is delivered over a wide area in a single irradiation. ② Below 7.8°C in 5 seconds – Sapphire rapid cooling for heat-free full-body care. The sapphire cooling system mounted on the irradiation head rapidly cools the head surface temperature to 7.8°C or lower within just 5 seconds after startup (STC certified). It maintains below 13.5°C for over 30 minutes, allowing comfortable care for the entire body including the face, armpits, and legs. ③ Fastest 0.35s irradiation – FAST mode for both legs in just a few minutes. When using level 1 in FAST mode, continuous irradiation at an interval as fast as 0.35 seconds is possible. Combined with an irradiation area of approximately 3.9cm², it significantly shortens the time required for full-body care.

3. Sales Method The BEP-NBL729 will be sold through the following channels: Amazon.co.jp: https://www.amazon.co.jp/dp/B0GNK15VKJ Rakuten Ichiba: Planned to be rolled out sequentially Official Website: https://beplea.jp

4. Product Specifications - Product Name: BEPLEA Home Light Hair Removal Device - Model: BEP-NBL729 - Method: IPL (Intense Pulsed Light) - Max Output: 26J (HIGH Mode, Level 5) - Cooling Function: Sapphire Cooling (Below 7.8°C within 5 seconds) - Modes: FAST (Fastest 0.35s) / DUAL / HIGH (Max 26J) - Flashes: 500,000 times - Area: Approx. 3.9cm² - Levels: 5 levels - Size: Approx. 196 x 65 x 45mm - Power: AC Adapter DC24V 2A - Accessories: AC adapter, protective goggles, razor, instruction manual, warranty card - Warranty: 1 year from the date of purchase

5. Pricing Standard Retail Price: ¥28,700 (tax included)

6. Future Developments BEPLEA plans to start direct sales on the official website (beplea.jp) after May 2026. We are also considering opening a store on Rakuten Ichiba. In the medium to long term, we aim to develop a second product, expanding our business to realize the vision of "democratizing beauty through technology."

[Company Overview] Company Name: BEPLEA Co., Ltd. Location: 3-138 Mozuryonan-cho, Kita-ku, Sakai City, Osaka 591-8034 Representative Director: Masao Urakawa Business Description: Planning, development, and sales of original brand products (D2C business) Brand Site: https://beplea.jp