dotBEAU, a Self-Care Brand for Expressing Individuality, Launches 'Hair Color Mascara' for Bright Hair and 'Fix & Care Mascara' to Tame Flyaways, Targeting Fashion-Forward Adult Women

BJC Co., Ltd. (Headquarters: Hakata-ku, Fukuoka; CEO: Masataka Yamamoto) announces the launch of two new products under its self-care brand dotBEAU—'Hair Color Mascara' for adult women who enjoy light-toned hair, and 'Fix & Care Mascara' to easily tame stray hairs—available from Wednesday, July 15, 2026.

'dot'—this is the starting point of all beauty. Each individual dot overlaps to create 'BEAU' (beauty), full of infinite possibilities. dotBEAU was born with the wish that everyone can discover their own unique beauty, embracing diverse values of beauty. The brand offers products that support daily self-care, honoring personal moods and sensibilities.

Three Key Features of dotBEAU Hair Color Mascara

Feature 1: Subtle, light-toned shades that naturally blend with bright hair—color design suitable for all hair colors

Unlike conventional gray-covering products that use brown or black, this mascara features three nuanced shades that naturally blend with light-toned hair. Whether you have bleached hair, gray roots, or dark hair, simply apply to problem areas and enjoy your bright hair color as-is. Lightly applying to sections can also create a one-day highlight effect, adding more styling fun.

Feature 2: Enriched with hair-nourishing ingredients for gentle care

Formulated with beauty ingredients gentle enough for delicate areas like bangs and hairlines. This care-focused color mascara is designed to be kind to both hair and scalp, moisturizing dry roots without irritation. Features a natural scent of lavender and yuzu.

<8 Additive-Free>

Talc / Nano ingredients / Parabens / UV absorbers / Carbon black / PEG / Beeswax / Mineral oil

Feature 3: Easy shampoo removal! Dye-free formula allows daily use and removal based on your mood—perfect for last-minute touch-ups

Since no dyes are used, it washes off easily with shampoo and won’t affect your next professional color treatment. Perfect for quick touch-ups on the go. Also features water-resistant formula, so you’re protected from sweat or light rain.

<Easy-to-Use Brush Design>

An 800-bristle high-density brush evenly coats each hair strand with color and nourishing ingredients. Easy to apply even on fine gray hairs. Pro tip: also works on eyebrows!

How to Use

With the container upright, slowly pull out the brush.

Apply to gray roots, regrowth, or any areas of concern.

Allow to dry for 5–10 minutes.

※ Use only on dry hair.

Product Overview

dotBEAU Hair Color Mascara [Hair Mascara]

◇ Release Date: Wednesday, July 15, 2026

◇ Price: ¥3,300 (tax included)

◇ Capacity: 11.5g

◇ Official Website Product Page <To be launched on 7/15 (Wed)>

https://dotbeau.com/mascara

◇ Sales Locations

Available at authorized beauty salons nationwide and the official EC site.

※ All images are for illustrative purposes only. ※1 Hair conditioning ingredient ※2 Ingredient for strength and resilience

Three Key Features of dotBEAU Fix & Care Mascara

Feature 1: Natural, flexible hold—just one stroke for long-lasting, ideal styling

One stroke creates a soft, flexible film that tames flyaways and stray hairs. Lightweight hold keeps hair looking naturally beautiful all day. Won’t turn white when brushed. Easily washed off with shampoo.

Feature 2: Enriched with hair-care ingredients to nourish delicate strands

Formulated with beauty ingredients that combat dryness and frizz, adding moisture, strength, and shine. Gently protects delicate hair while maintaining healthy-looking locks. Scented with natural lavender and yuzu.

<4 Additive-Free>

Silicones / Parabens / Microplastic beads / Phenoxyethanol

Feature 3: Easy-to-use brush design for smooth application

Thoughtfully designed with a thick brush made of 'clover-shaped fibers' that hold ample product, easily taming unruly hair. With 800 bristles per brush, it ensures even application on every strand for a polished finish.

The thick fibers offer just the right firmness and resilience, providing a combing effect that aligns hair smoothly. Feels like running your fingers through—easy to style regardless of hair type!

How to Use

With the container upright, slowly pull out the brush.

Apply to stray hairs, bangs, or short hairs as needed.

Allow to dry for 5–10 minutes.

※ Use only on dry hair.

※ All images are for illustrative purposes only. ※2 Ingredient for strength and resilience ※3 Moisturizing

Product Overview

dotBEAU Fix & Care Mascara [Styling Product]

◇ Release Date: Wednesday, July 15, 2026

◇ Price: ¥2,750 (tax included)

◇ Capacity: 11.5g

◇ Official Website Product Page <To be launched on 7/15 (Wed)>

https://dotbeau.com/mascara/#fixandcare

◇ Sales Locations

Available at authorized beauty salons nationwide and the official EC site.

dotBEAU Other Products

dotBEAU Hand Serum [Hand Beauty Liquid] [Quasi-drug]

◇ Price: ¥4,400 (tax included)

◇ Capacity: 45g

◇ Official Website: https://dotbeau.com/

◇ Rakuten Official Store: https://item.rakuten.co.jp/bjc-onlinestore/dotbeau-01/

◇ Available at authorized beauty salons nationwide and the official EC site.

※ All images are for illustrative purposes only.