Black Cat White Cat Music Inc. (Headquarters: Shibuya, Tokyo; CEO: Seiya Matsumiya) has been appointed as the official Audio Partner for the Cannes Lions International Festival of Creativity. As the first independent music agency not only in Japan but in the world to take on this role, they will curate music across multiple venues during the festival, enhancing visitor experiences through tailored programming. This partnership is a major milestone for Japan's music creative industry. Founded in 2018, the agency provides music production and supervision for ads, films, and experiential projects. Expanding globally, they operate in Tokyo, Austin, Tallinn, and Los Angeles. In 2025, CEO Seiya Matsumiya served as the first Japanese Jury President for the Entertainment Lions for Music category. This partnership represents a new phase for the agency, shaping the 'sound experience' in the global creative industry.
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- Source: PR TIMES
- Category: business