[Minami-Senju] New Sensation Personal Pilates Studio Opens, Offering Custom-Built Programs Based on Posture Analysis

BLUSH TOKYO Inc. (Head Office: Tokyo, Representative: Nozomi Ikeda) has grand-opened "LATTE Pilates," its first personal machine Pilates studio, on July 3, 2026, in Minami-Senju, Arakawa-ku, Tokyo.

To commemorate the opening, campaigns including a 50% discount on the first trial session are being held until the end of July.

Background of Opening: We Didn't Want It to Be Just a Place to Do Pilates

In recent years, personal machine Pilates studios aimed at improving posture and strengthening the core have been increasing nationwide. However, it is said that many customers face challenges such as "finishing the lesson and that's it" or "not finding a reason to continue."

LATTE Pilates was launched with the aim of being a "partner throughout life" for customers, not just a temporary relationship. We will operate the studio rooted in the Arakawa-ku, Minami-Senju area as a place where customers can freely consult about their daily physical usage, regardless of their exercise experience.

Features of LATTE Pilates

Thorough Posture Analysis to Create Programs Tailored to Each Customer

1 Programs Supervised by Certified Instructors, Based on STOTT PILATES®

At LATTE Pilates, programs are supervised by head instructors who hold official STOTT PILATES® certifications. Based on the STOTT PILATES® method, which emphasizes anatomical and exercise physiological evidence, we offer uniquely customized programs.

We also focus on instructor training and education, ensuring a system is in place to explain to customers with evidence, "Why is this movement necessary?" and "Why this machine setting?"

2 A Higher Level of Load Experience with Merrithew Machines and Props

We use Merrithew products, a premium Canadian Pilates machine brand, for our machines and props. These machines are popular for their ability to easily convey the way the load is applied and how the body is used, making a noticeable difference.

3 Custom Design Based on Thorough Posture Analysis

During the first session, we take ample time for counseling and posture analysis to visualize the customer's physical habits and concerns. Based on these results, we assemble a machine Pilates menu program tailored to each individual.

4 Supportive Partnership Starting from "Just Curious"

Many people are interested in exercise and self-improvement but don't know where to start. At LATTE Pilates, instructors act as partners, fostering a relationship where customers can freely consult not only about building their bodies but also about daily diet (※) and beauty habits.

※ Menu items planned for later release.

OPEN Commemorative Campaign

Reservations made by July 31, 2026, will receive a half-price first trial session, and Monthly plans will receive a permanent 10% discount.

※ All prices include tax.

※ The "Regular Price" above is the price scheduled to apply after the campaign ends.

Future Development

Starting with the opening of the Minami-Senju store, we aim to establish ourselves not just as a Pilates studio, but as a "wellness brand."

In addition to strengthening our store expansion and developing spaces tailored to regional needs, we will continuously work on "updating the experience itself," including lesson content, counseling, and how customers spend their time at the studio.

What are our customers seeking right now? We believe that catching these needs is paramount, and we want to grow the brand with a sense of speed, unafraid of change.

Company Overview

Company Name: BLUSH TOKYO Inc.

Representative: Nozomi Ikeda

Location: 4F, Kayabacho 6 Hayama Bldg., 17-2 Nihonbashi-kabutocho, Chuo-ku, Tokyo 103-0026

Business Activities: Marketing support services, operation of personal Pilates studios, wellness-related businesses

Established: December 2024

URL: https://www.blushtokyo.com/

Inquiries Regarding This Matter

BLUSH TOKYO Inc.

Public Relations Contact E-mail: [email protected]