BMZ Corporation Announces "GRABBING SHOES" to Build the Body

BMZ Corporation (Headquarters: Minakami-machi, Tone-gun, Gunma Prefecture, Chairman and CEO: Takeshi Takahashi) announces the new "GRABBING SHOES (Grabbing Shoes)" developed based on the "Grabbing Theory" of gripping the ground with the toes.

GRABBING SHOES are a new category of shoes developed based on BMZ's long-pursued research into foot function and its proprietary patented technology. Expanding on BMZ's philosophy of supporting the body from the feet, the design extends beyond insoles to the entire shoe, aiming to transform everyday walking time into body-building time.

Prior to the product launch, the shoes will be exhibited at "SPORTEC 2026" held at Tokyo Big Sight from July 8 (Wed) to July 10 (Fri), 2026, and pre-support registration will begin on GREEN FUNDING.

About "GRABBING SHOES"

GRABBING SHOES are shoes that focus on the sensation of "gripping" the ground with the toes.

Modern shoes have evolved to make walking easier by enhancing cushioning and comfort. On the other hand, it is said that opportunities to use the natural functions of the feet, such as the toes and soles, have decreased.

With these GRABBING SHOES, we aim for a structure that allows the toes to move naturally and easily grip the ground.

Key Features of GRABBING SHOES

GRABBING SHOES were developed based on BMZ's accumulated research on foot function as shoes that are easy to wear in daily life. The main features are as follows:

1. Grabbing Concept: Gripping the ground with the toes

Designed to support walking by allowing toes to move naturally and grip the ground.

2. Utilization of BMZ's Proprietary Patented Technology BMZ's technology for supporting the body from the feet is applied not only to the insoles but also to the overall structure of the shoes.

3. Lightweight and Breathable Design for Everyday Wear Designed for easy integration into daily life, such as commuting, working, shopping, and walking around town.

GRABBING SHOES will be available in two models, differing in purpose and comfort.

"GRABBING SHOES ROOTS" is a model that allows for a more authentic experience of the grabbing sensation. It is designed to emphasize the feeling of gripping the ground with the toes and to bring out the foot's natural strength.

"GRABBING SHOES AIR" is designed for lightness and ease of wear, making it a model that can be easily incorporated into daily life, such as commuting and walking around town.

Preview at SPORTEC 2026

GRABBING SHOES will be previewed at "SPORTEC 2026," an exhibition for the sports and health industry held at Tokyo Big Sight from July 8 (Wed) to July 10 (Fri), 2026, under the theme "The World's Sports Equipment, Goods, and Services to Enhance Performance Gathered Under One Roof."

At the venue, in addition to exhibiting GRABBING SHOES, there will be opportunities to see and touch the products firsthand and experience their comfort and foot sensation.

Pre-Support Registration Begins on GREEN FUNDING

GRABBING SHOES will begin accepting pre-support registrations on GREEN FUNDING.

GREEN FUNDING will feature product features, development background, and introductions to the Roots and Air models, as well as pre-support plans.

Furthermore, the GREEN FUNDING listing will also guide visitors to "蔦屋家電+ (Tsutaya Electrics Plus)" in Futako-Tamagawa and "SHIBUYA TSUTAYA GREEN FUNDING Touch & Try" as exhibition locations.

https://greenfunding.jp/lab/projects/9437

About BMZ Corporation

With the mission of "Delivering Health from the Feet," BMZ Corporation researches, develops, manufactures, and sells functional insoles and shoes based on its unique research combined with information from top athletes. The company also possesses the technical expertise and quality to adjust and process shoes and ski boots to fit the individual feet of users, along with after-sales service.

Company Name: BMZ Corporation

Representative: Chairman and CEO Takeshi Takahashi

Headquarters: 1093-4 Kōzu, Minakami-machi, Tone-gun, Gunma Prefecture

Established: December 2004

Business Activities:

- Research and development of functional insoles and functional shoes for fatigue reduction, injury prevention, and performance enhancement

- Manufacturing, wholesale, and retail of functional insoles and functional shoes

URL: https://bmz.jp/