Wonder Steak Tsurumi to Launch 'Melt-in-Your-Mouth WAGYU Steak' on June 1, 2026

Wonder Steak Tsurumi to Launch 'Melt-in-Your-Mouth WAGYU Steak' on June 1, 2026

Starting Monday, June 1, 2026, Wonder Steak Tsurumi will introduce its 'Melt-in-Your-Mouth WAGYU Steak,' offering an unprecedented price-to-value proposition. This product carries the brand's message: 'Wonder Steak will fight with all its might' against current inflationary pressures, such as rising food, energy, and labor costs.

### About Wonder Steak Based on the concept of 'enjoying authentic steak for 1,000 yen,' the company leverages its own central kitchen for bulk sourcing and production to keep prices low. The experience includes all-you-can-eat rice, miso soup, and side dishes.

### The Secret to Low Prices 1. Use of Australian WAGYU: Focused on WAGYU beef bred in Australia from Japanese lineages. 2. Procurement Channels: Developed direct routes with meat wholesalers to ensure low-cost, stable supply. 3. In-House Processing: Reduced intermediate costs by processing everything within the central kitchen managed by C-HUNDRED Co., Ltd.

### The 'Melting' Technique By marinating in a secret sauce and utilizing enzymes, the meat is rendered remarkably soft, bringing out its natural flavors.

### Campaign Overview - Campaign: Launch of 'Melt-in-Your-Mouth WAGYU Steak' - Location: Wonder Steak Tsurumi (4-10-11 Moroguchi, Tsurumi-ku, Osaka) - Start Date: June 1, 2026 - Price: From 1,000 yen (excluding tax)

Additionally, all customers will receive a 50% discount on 'plus-on toppings' such as their 'Genkotsu Hamburger' steak.

### Company Business Operates a steakhouse chain and specializes in meat processing and distribution utilizing a central kitchen.