Niku no Esaka Aeon Town Abiko Station Front Store to Launch 'Melting WAGYU Steak' on June 1, 2026

Starting Monday, June 1, 2026, Niku no Esaka Aeon Town Abiko Station Front store will begin sales of the "Melting WAGYU Steak," achieving overwhelming price disruption. This new product carries a strong message against current high prices (soaring food costs, oil prices, and labor costs), stating: "Niku no Esaka will continue to fight with all its might."

About Niku no Esaka

Launched with the concept of "Enjoying authentic meat dishes until full!," the restaurant operates its own meat processing plant (central kitchen). This allows for bulk purchasing and production, enabling low-cost procurement of authentic steaks. Furthermore, to enhance the dining experience, it offers all-you-can-eat rice (with free large and extra-large portions) and the "famous kimchi," aiming to ensure customers leave fully satisfied.

Theme: "Bringing the finest melt-in-the-mouth experience to your daily life"

To make the high-quality steak of the "WAGYU" brand accessible for daily enjoyment, it is offered at 1,000 yen (excluding tax).

Secrets to Low Prices

1. Focus on Australian "WAGYU": Beef produced by breeding and raising Japanese Wagyu lineage in the vast Australian nature, currently gaining rapid popularity. 2. Procurement Route Development: Multiple negotiations with meat wholesalers have enabled stable supply at low prices. 3. In-house Processing: The operating company, C-HUNDRED, utilizes its central kitchen for bulk purchasing and processing, eliminating intermediary markups.

"Melting Process"

By marinating the meat in a secret sauce for a set period and using enzymatic power to tenderize it, the restaurant has achieved the "finest melt-in-the-mouth" texture for its high-quality WAGYU.

Sales Overview

- Campaign: Launch of Melting WAGYU Steak - Location: Niku no Esaka Aeon Town Abiko Station Front Store (1F, 2-4-4 Abikohigashi, Sumiyoshi-ku, Osaka) - Start Date: Monday, June 1, 2026 - Price: From 1,000 yen (excluding tax) - Service: All-you-can-eat rice (free large/extra-large portions) and famous kimchi.

Other menu items include the "Melting Skirt Steak," "O-toro Beef Steak," "Umami Red Meat Cut Steak," "Genkotsu Hamburger Steak," and "Butcher's Croquette."