Niku no Esaka Kobe Motomachi Launches 'Melt-in-your-mouth WAGYU Steak' for 1,000 Yen Starting June 1, 2026

Niku no Esaka Kobe Motomachi is set to launch its 'melt-in-your-mouth WAGYU steak' on Monday, June 1, 2026, featuring an overwhelmingly low price point. This new product carries a strong message that 'Niku no Esaka continues to fight with full force' against current inflationary pressures, including rising food, fuel, and labor costs.

Niku no Esaka operates under the concept of 'fully enjoying authentic meat dishes.' By operating its own meat processing factory (central kitchen), the restaurant achieves low-cost procurement through bulk purchasing and large-scale production. Additionally, it offers all-you-can-eat rice (with free large and extra-large servings), miso soup, deli items, and daily salad.

The 'melt-in-your-mouth WAGYU steak' is priced at a promotional 1,000 yen (excluding tax) to allow customers to enjoy high-quality WAGYU in their daily lives. The secret to this low price lies in the development of a new supply route for Australian WAGYU and the elimination of middlemen through in-house processing at their central kitchen.

Applying Niku no Esaka's signature 'tenderizing process' (marinating in a secret sauce and utilizing enzymes) to high-quality WAGYU creates an exceptional melt-in-your-mouth texture. Other popular menu items, such as the 'melt-in-your-mouth skirt steak' (harami), are also available.