Beyond the Korean Boom: From 'Experiencing Korea' to 'Learning Korea.' Learn Authentic Food Culture at the Pinnacle of Korean Cuisine Education with a 3-Day "Chinsugi's Kitchen Seoul Study Abroad" Program [Limited to 40 Participants]

Chinsugi Co., Ltd. will hold "Chinsugi's Kitchen Seoul Study Abroad," a premium program to deeply learn authentic food culture and lifestyle at the "Shim Yeong-soon Cuisine Institute," known as the pinnacle of Korean cuisine education, for three days from September 4th to 6th, 2026.

This program, first held last year, received high praise from many participants. Based on feedback such as "I want to participate again" and "I want to learn even more deeply," the program has been enhanced with more content this year.

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Beyond the Korean Boom: From 'Experiencing Korea' to 'Learning Korea.'

In recent years, the number of Japanese visiting Korea has continued to increase, sparked by Korean dramas and K-POP. On the other hand, there is a growing need not just for sightseeing and shopping, but also to "understand Korea more deeply" and "learn about Korean lifestyle and culture."

Learning Korean cuisine is not just about memorizing recipes. It's about understanding gratitude towards those who grow the ingredients, receiving the blessings of nature, and feeling the connection with people gathered around the table. It's about experiencing the values and culture of the people who live in that land.

This program is a new form of "food culture study abroad" that allows participants to learn about Korean food culture and lifestyle with all five senses, distinct from cooking classes or tourist tours.

A Learning Ground for Korean Cuisine Culture Passed Down for Over 50 Years

The "Shim Yeong-soon Cuisine Institute" in Seoul is a prestigious institute that has been faithfully passing down authentic Korean home cooking and food culture for over 50 years. It has earned the long-term trust of many, including figures in Korean politics and business, and is known as a representative institution of Korean cuisine.

In this program, participants will learn Korean cuisine and food culture at this historic learning site under the direct guidance of Professor Jang Yoon-jung, who inherited the teachings of Professor Shim Yeong-soon.

Participants will learn more than just how to cook dishes:

- How to approach ingredients - Wisdom for incorporating the seasons into meals - The Korean spirit of sharing food with others

Both professors repeatedly emphasize, "Cooking is love."

It's about wishing for the health of loved ones, preparing the table, and cooking for someone. It's a learning experience that goes beyond acquiring recipes, touching upon the values and sentiments that breathe life into Korean cuisine.

Professor Shim Yeong-soon Professor Jang Yoon-jung

A Special Program Made Possible by Chinsugi's Kitchen

This program is hosted by Chef Chinsugi, who leads the popular Korean cooking class "Chinsugi's Kitchen."

Her unique teaching style, which conveys the culture and values behind the dishes, has garnered support and captivated many students. This is a special three-day learning experience, only available in its authentic setting, made possible by deep trust built with local partners. In 2025, she also appeared in the Netflix original "White and Black Spoon ~ Culinary Class War ~," generating buzz.

Chef Chinsugi and Professor Jang Yoon-jung

Final Day: Visit Jeonju, the City of Korean Food Culture

On the final day, participants will visit Jeonju, a city renowned for its Korean food culture.

Participants will deepen their understanding of Korean food culture by experiencing not only cooking techniques but also the history, culture, and lifestyle inherited in the region.

Why have these ingredients been cherished in Korea?

Why does Korean cuisine have the power to connect people?

Why does the history and lifestyle of the land breathe life into each dish?

This "Journey to Learn Korea" will conclude with experiences only possible on-site.

A sense of time in the stillness

Example meal in Jeonju

Gyeonggijeon in Jeonju

Program Overview

[Name] Chinsugi's Kitchen Seoul Study Abroad

[Dates] September 4th (Fri) - 6th (Sun), 2026

[Venue] Shim Yeong-soon Cuisine Institute (Seoul), etc.

[Content]

- Korean Cuisine Practical Training (2 days)

- Korean Food Culture Lecture

- Jeonju Day Trip Food Culture Tour

- Practical learning of 8 Korean dishes

[Target Audience]

- Those who wish to learn Korean cuisine in depth

- Those interested in Korean culture and lifestyle

- Those seeking a Korean experience beyond tourism

[Capacity] 40 participants (limited)

[Details & Application] https://chinsugi.stores.jp/items/69a7e3631d175c00419f7b27

What Chinsugi's Kitchen Aims For

We believe that cooking is not merely a skill, but a means of connecting people and conveying culture.

Through this Seoul study abroad program, we hope participants will experience not only the knowledge and techniques of Korean cuisine but also the underlying culture, values, and lifestyles of the people.

To the real Korea, which cannot be encountered through tourism.

Chinsugi's Kitchen will continue to deliver the joy of learning to cook and the inspiration of understanding culture through a new form of travel: "food culture study abroad."

2025 Chinsugi's Kitchen Seoul Study Abroad Closing Ceremony