The Japanese sake brand "SAKE HUNDRED (Sake Hundred)" (operated by Clear Co., Ltd. / Shibuya, Tokyo; CEO: Tatsushi Ikoma) will open applications for its summer 2026 lottery sale of the flagship sake "Byakko" (¥38,500 including tax) from Monday, July 13, 2026, to Monday, August 3, 2026. In addition to the regular Byakko, a limited quantity of the summer seasonal "unfiltered" version, "Byakko Muroka," will also be offered.
Lottery-only release: SAKE HUNDRED's flagship 'Byakko' — Summer lottery applications open July 13
The flagship 'Byakko' from SAKE HUNDRED, a sake brand whose purpose is to "fulfill hearts and enrich lives worldwide," is designed with the concept of "delicious for everyone," pursuing the ultimate in sake quality. Crafted with the highest brewing techniques, it delivers unparalleled clarity, a fresh and elegant aroma reminiscent of lilies, and a beautifully lingering finish.
Currently, 'Byakko' is available exclusively through lottery sales held several times a year. The summer 2026 lottery application period runs from Monday, July 13, to Monday, August 3, 2026.
Apply for the Byakko lottery here
Byakko's global expansion: Instant sell-out in Hong Kong lottery
SAKE HUNDRED will celebrate its 8th anniversary on July 10, 2026. The brand has gained high acclaim from gourmets, sommeliers, and chefs at luxury hotels and Michelin-starred restaurants worldwide, expanding its recognition not only in Japan but internationally.
In winter 2025, the Hong Kong lottery sale received over 1,000 applications and sold out instantly. 'Byakko' continues to establish itself as a sought-after premium sake beyond traditional sake categories, making its mark in the global luxury scene.
Limited summer release: 'Byakko Muroka'
For customers who win the summer lottery, a seasonal limited-edition 'Byakko Muroka' will be specially offered. 'Byakko Muroka' skips the 'activated carbon filtration' step after brewing, undergoing only minimal filtration before bottling. By not over-refining the balance of flavor, it allows drinkers to experience the sake's natural, vibrant aroma and rich depth — a summer-exclusive expression of authentic sake character.
The spring limited release 'Byakko Shiboritate Namazake' sold out quickly due to high demand. The summer limited 'Byakko Muroka,' also available in limited quantity, is expected to sell out rapidly.
Product Overview
Byakko — Transparent brilliance that enriches life.
'Byakko' represents SAKE HUNDRED, embodying the pursuit of sake excellence. Using the highest brewing mastery, it achieves unmatched clarity, an elegant lily-like fragrance, and a beautifully sustained aftertaste. Like radiant light illuminating and enriching life, it promises an unforgettable, blissful moment upon the first sip — a sake that makes the drinker shine.
Product Name: Byakko
Brewer: Tatekawa Shuzo (Yamagata Prefecture)
Volume: 720ml
Price: ¥38,500 (tax included, shipping not included)
Lottery Application Period: July 13 (Mon), 2026 – August 3 (Mon), 2026
Lottery Application Page: https://jp.sake100.com/pages/byakko-2026-summer-fortune-form
Byakko / Byakko Muroka (Tasting Set)
A tasting set featuring the standard 'Byakko' with activated carbon filtration and the deliberately unfiltered 'Byakko Muroka.' 'Muroka' is a limited release sake bottled with minimal filtration, preserving its natural balance, vibrant aroma, and depth. Experience the contrast between the refined, impurity-free 'Byakko' and the rich, unfiltered umami of 'Muroka' — two distinct expressions born from the same mash.
Product Name: Byakko / Byakko Muroka (Tasting Set)
Brewer: Tatekawa Shuzo (Yamagata Prefecture)
Volume: 720ml each
Price: ¥77,000 (tax included, shipping not included)
Lottery Application Period: July 13 (Mon), 2026 – August 3 (Mon), 2026
Lottery Application Page: https://jp.sake100.com/pages/byakko-2026-summer-fortune-form
*This product is highly likely to sell out early. Apply promptly.
SAKE HUNDRED: Enriching Lives Worldwide
SAKE HUNDRED exists to "fulfill hearts and enrich lives worldwide," delivering unparalleled value through premium sake. As a top-tier global brand, it aims not only to delight the palate but also to fulfill emotional needs and foster meaningful human connections. The physical, mental, and social satisfaction derived from exceptional experiences is the core value SAKE HUNDRED delivers.
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FACT BOX
- Source: PR TIMES
- Category: New Product