Global interactive entertainment brand HoYoverse, in cooperation with Kentucky Fried Chicken Japan Ltd., will hold the second collaboration with the open-world RPG "Genshin Impact" for a limited time from Wednesday, June 10, to Tuesday, June 30, 2026. This collaboration pack will be available exclusively through KFC Net Order, with pre-orders accepted from Wednesday, June 3, to Tuesday, June 9.

This collaboration will offer two types of packs, "Genshin Collab Pack A" (¥1,410) and "Genshin Collab Pack B" (¥1,080), served in a "Limited Design Dinner Box" featuring specially drawn illustrations of popular "Genshin Impact" characters Alhaitham and Kaveh. This limited-edition box is available while supplies last.

As a purchase bonus, KFC members who log in and purchase a collab pack will receive an email with a code for in-game items. Packs A and B each provide three different items to support travelers on their adventures. Please note that each item can only be redeemed once per account.

Furthermore, logged-in purchasers will be eligible for a lottery to win a limited-edition tapestry (2 designs, 100 winners total). A double-chance campaign will also be held, where three lucky winners who purchase both packs A and B will receive autographed shikishi boards from the character voice actors and a set of collaboration celebration goods.

To commemorate this collaboration, in-game item codes will be distributed in advance via the KFC Net Order app starting Wednesday, May 27.

In a related event, Animate Co., Ltd. will release new original merchandise, such as acrylic stands and towels featuring the collaboration illustrations, at Animate stores nationwide and online starting Saturday, June 20. Simultaneously, a fair titled "'Genshin' Animate Fair ~CODENAME A~" will be held until Monday, July 20 (a public holiday), where customers can receive a bonus "illustration card" based on the amount spent on related goods.

Additionally, special exhibitions commemorating this collaboration are scheduled to be held at the Animate Ikebukuro Main Store and Animate Umeda starting Saturday, June 20. Details will be announced later on Animate's official accounts.

FACT BOX

  • Source: PR TIMES
  • Category: Collaboration Campaign
  • Organizations: HoYoverse / Microsoft