COLLIZE Acquires Shares in Edeyans as the First Case of the 'Equity Reward Model' for Growth Commitment

COLLIZE Inc. (Headquarters: Minato-ku, Tokyo; CEO: Noriaki Kotera; hereinafter 'COLLIZE'), which provides business development and co-creation support for startups, is pleased to announce that it has acquired shares in Edeyans Inc. (Headquarters: Osaka-shi, Osaka; CEO: Hiroyuki Katayama; hereinafter 'Edeyans').

This transaction is the first implementation of the 'Equity Reward Model,' where startups utilize shares and stock options as compensation—rather than just monetary rewards—to encourage the participation of external professionals who co-carry the burden of business growth.

### Background

COLLIZE operates a 'Fractional CxO' business that goes beyond advisory and consulting to provide management resources when and as much as needed, leading and executing not only the resolution of management issues but also the launch and systematization of businesses.

In startups where future growth potential is high but hand-on funds are limited, we believe that an 'Equity Reward Model' using shares and stock options—built on a foundation of trust and mutual understanding—is crucial for utilizing external talent beyond advisory or spot support. We are seeking the optimal solution unique to the Japanese startup ecosystem.

In this instance, we received the endorsement of Edeyans and its major shareholders to execute the first phase through share acquisition.

### About Edeyans

With a mission to 'Support accommodations worldwide and create inspiration,' Edeyans is a startup building new systems using digital and international talent in the hotel backyard domain. While the tourism market is expanding both in Japan and globally, this sector still faces many analog challenges and serious labor shortages.

Their 'Jtas' service is a DX/AI tool born from the field that manages the entire backyard operation, starting from guest room cleaning. By centralizing complex interactions via paper and telephone and visualizing tasks and room status in real-time, it aims to become the 'OS (Operating System)' supporting the foundation of hotel operations.

COLLIZE has been participating in the company's growth following an introduction from a major shareholder and has worked together to transition to a growth mode. Through this deepening of the relationship, we will further strengthen our commitment to growth.

### Future Developments: The World COLLIZE Envisions

This move is merely one of the weapons we provide to entrepreneurs to realize the adage, 'If you want to go fast, go alone. If you want to go far, go together,' as the startup model enters a phase where an upgrade for social adoption is required.

Moving forward, we will continue to contribute to the new development of the Japanese startup ecosystem by mass-producing mechanisms that enable startups to utilize external professional talent and co-creation with major corporations.

<Edeyans Company Profile> Company Name: Edeyans Inc. Representative: CEO Hiroyuki Katayama Location: 302 Higashi Bldg, 1-3-2 Kawaramachi, Chuo-ku, Osaka-shi, Osaka Established: June 2018 Business: Digital cleaning services for hotels, development and provision of hotel room cleaning management SaaS URL: https://corporate.edeyans.com/

<COLLIZE Company Profile> Company Name: COLLIZE Inc. Representative: CEO Noriaki Kotera Location: CIC Tokyo, 15F Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo Business: Fractional CxO business, CVC Studio business, Start-Up M&A business URL: https://collize.co.jp/