Driving Reflection Service Using Gaze and Driving Data Begins at Driving School in July

Connected Inc. (headquartered in Machida City, Tokyo; CEO: Eiji Shibuya) has developed a driving reflection service that utilizes eye-tracking (gaze measurement), video, and driving data. The company has now begun implementing and operating this service at Keisei Driving School Co., Ltd.

The purpose of this service is to enhance each individual's understanding of their own driving by adding an objective data perspective to the knowledge and experience accumulated by driving instructors, thereby supporting more effective post-drive reflections.

As the environment surrounding driving continues to evolve, Connected is collaborating with driving schools to explore new possibilities in driver education.

Provided by: Tobi Technology Corporation Provided by: Tobi Technology Corporation

Changing Environment in Driver Education

Traffic accidents in Japan have been on a long-term downward trend thanks to continuous efforts by educational institutions, automobile manufacturers, government agencies, and public organizations.

However, societal changes have led to increasingly diverse driving circumstances—such as people continuing to drive into old age, individuals lacking sufficient driving experience before employment, and professional drivers aging due to labor shortages. These factors contribute to a more complex driving landscape.

In light of these changes, we believe the importance of opportunities for individuals to reflect on and deepen their understanding of their own driving—tailored to their life stage, occupation, and living environment—is growing.

Average age of bus drivers (Source: Ministry of Health, Labour and Welfare, 'Reiwa 7 Wage Structure Basic Statistical Survey') Average age of truck drivers (Source: Ministry of Health, Labour and Welfare, 'Reiwa 7 Wage Structure Basic Statistical Survey')

Understanding Driving Beyond Visualization

The newly introduced service analyzes driving by integrating multiple data sources, centered on eye-tracking (gaze measurement), along with video and vehicle operation data.

Traditionally, driver education has relied primarily on instructors' extensive knowledge and experience. By incorporating objective data, this service enables learners to gain clearer, more concrete insights into their own driving habits and areas for improvement—insights that might otherwise go unnoticed. Through deeper dialogue with instructors, the goal is to facilitate personalized reflection tailored to each individual.

Visualization itself is not the end goal; rather, it serves as a means to deepen understanding of one's driving, with the expectation of achieving more efficient and effective education.

Service Features

To enable multifaceted reflection on driving behavior, the service conducts integrated analysis using multiple data types:

Eye-tracking using Tobi Technology Corporation’s eye-tracking device

(This marks the first case, as of July 2026, of such a device being introduced into a domestic driving school, according to our research.)

Objective driving analysis combining gaze, video, and driving data

Supporting educational experiences where instructors and learners jointly review data to identify improvement points, deepening mutual understanding

*Based on internal research

Provided by: Tobi Technology Corporation

Collaborating with Driving Schools

The service has been introduced and is now operational at Keisei Driving School Co., Ltd., located in Takasago, Katsushika Ward, Tokyo. We received the following comment regarding this launch:

[Comment from Keisei Driving School]

Given the diversifying traffic environment and learner needs, we believe that safe driving education requires a new approach—one that combines instructors’ experience and knowledge with objective data.

By introducing this reflection service that integrates gaze, video, and driving data, we aim to help learners objectively understand where they looked and how they judged and operated the vehicle, enabling them to gain self-awareness and insight.

Furthermore, we expect that reviewing drives through data-informed dialogues with instructors will lead to more effective and satisfying guidance, customized to each individual’s driving characteristics.

Going forward, we plan to utilize this service in corporate safe driving training programs, contributing to enhanced safety awareness among participants and accident prevention, while delivering new value in data-driven safe driving education.

Provided by: Keisei Driving School Co., Ltd.

Future Outlook

We believe that data-driven driver education can serve as a means to objectively share and pass on the knowledge and experience accumulated by individual instructors to the next generation.

Driving behaviors vary significantly from person to person, with unique characteristics and habits. Therefore, instead of providing uniform education to everyone, it is essential to deepen each individual’s understanding of their own driving and offer personalized support.

Connected Inc. will continue working alongside driving schools and other educational institutions and stakeholders to expand the possibilities of future driver education.

[About Connected Inc.]

Company Name: Connected Inc.

Representative Director: Eiji Shibuya

Address: Machida Shin-Sangyo Soko Center, 1-4-2 Nakamachi, Machida City, Tokyo 194-0021

Business Overview: Diagnosis and skill enhancement support for automobile driving Safe driving education and training etc.

URL: https://connected-corp.com

Contact: [email protected]