[Beard Papa] Recreating Retro "Lemon Cake" as a Cream Puff! New "Lemon Cake Choux" Launches June 1st

Beard Papa, a cream puff specialty store operated by DAY TO LIFE Co., Ltd. (Headquarters: Kita-ku, Osaka; Representative Director: Kenkichi Sugiuchi), will release its new limited-time "Lemon Cake Choux" at stores nationwide starting June 1, 2026.

For this product, Beard Papa took on the challenge of recreating the beloved, retro "lemon cake" in the form of a cream puff. It is a fusion of "mellow sweetness" that avoids excessive tartness—overturning the common image of lemons as "sour and refreshing"—and an unprecedented "fluffy texture."

The newly developed choux pastry, designed to capture the gentle texture of a lemon cake, uses a unique blend of almond powder and flour specifically for French bread. It is shaped like a lemon and baked to achieve a savory outer crust and a fluffy interior. The surface is generously coated in rich lemon chocolate, spreading the mellow aroma of lemon from the very first bite. Inside is a smooth "lemon custard cream" containing lemon peel, which maximizes the richness and sweetness of the custard while highlighting the lemon flavor, resulting in a nostalgic yet new hybrid sweet.

"Lemon Cake Choux" Released on June 1, 2026 Product Name: Lemon Cake Choux Retail Price: 320 yen (tax included) Sales Period: June 1, 2026 – June 30, 2026 Available at: Beard Papa stores nationwide (excluding some locations)

*Not sold at: Wing Shinbashi, Yodobashi Akiba, Ikebukuro West Exit, Nagoya Underground Mall Sun Road, Nagoya Central Park, Whity Umeda, AEON Mall Shijonawate, Perie Tsudanuma, and AEON Mall Sakai Kita-Hanada stores. *Sales periods and product availability may vary by store. *Prices may differ for eat-in service at certain locations due to the 10% tax rate. *Prices may vary at some locations and for delivery services. *Subject to availability; please note items may sell out. *Black specks in the cream are vanilla beans.