DAY TO LIFE Co., Ltd. (Headquarters: Osaka, Osaka Prefecture, President: Kenkichi Sugiuchi) is proud to announce that its "Beard Papa" brand, a cream puff specialty store, has surpassed 300 stores nationwide on June 30, 2026 (Tue.), making it the largest number of stores for a cream puff specialty store in Japan.

Since the opening of our first store in 1999, our commitment to "freshly made, freshly prepared" has remained unwavering. This is embodied in our "live demonstration sales style" where we fill freshly baked, fragrant choux pastry with cream that is handmade daily to maintain its freshness, right before your eyes after you order, creating an experience that stimulates all five senses. Even amidst the drastic market changes during the COVID-19 pandemic, we have continued to grow steadily, expanding from approximately 200 stores in 2020 to about 100 new stores over six years. Today, the "sweet aroma" and "yellow signboards" that have spread to street corners in 300 locations across Japan have evolved into a dessert brand that brightens everyday moments as a treat for oneself or a gift for loved ones. This milestone of 300 stores would not have been possible without the continued patronage of our customers and the support of everyone who helps us operate our stores. We would like to express our sincere gratitude from the bottom of our hearts.

We view this achievement of 300 stores as a stepping stone for further leaps forward. We will continue to challenge ourselves without being bound by conventional wisdom, and contribute to the development of the dessert industry by delivering new value and excitement from "freshly made, freshly prepared" cream puffs from Japan to the world.

▽beard papa Official Website ( https://www.beardpapa.jp/ )▽

Pie Cream Puff (Custard)

Beard Papa's standard cream puff, meticulously crafted with attention to ingredients and preparation methods. The secret to its popularity lies in the crispy texture of the choux pastry and its perfect balance with the cream.

Product Name: Pie Cream Puff (Custard)

Price: 250 yen (tax included)

Sales Period: All year round

Sales Stores: All Beard Papa locations nationwide

Cookie Cream Puff (Custard)

To Beard Papa's signature crispy pie choux pastry, we add a sweet cookie dough topping for an extra crunchy texture. This is another standard Beard Papa offering, enhanced with a rich flavor.

Product Name: Cookie Cream Puff (Custard)

Price: 270 yen (tax included)

Sales Period: All year round

Sales Stores: All Beard Papa locations nationwide

*Photos are for illustrative purposes only.

About Beard Papa

"Always freshly made, freshly prepared."

Beard Papa is a specialty store for cream puffs handmade in our stores. The choux pastry is always baked in our ovens, and the cream is handmade daily in our stores to ensure its freshness. The crisp texture the moment it enters your mouth, the smooth and creamy sensation on your tongue. And the happiest smiles of those who eat it. We are committed to delivering such "happiness of deliciousness" with numerous considerations for ingredients and preparation methods.

https://www.beardpapa.jp/

About DAY TO LIFE Co., Ltd.

We develop dessert brands, including our flagship brand, the cream puff specialty store "Beard Papa." With the vision of "Delivering "living better" to the world through sweets," we are a group of professionals who continuously challenge ourselves to deliver new value and excitement to everyone we connect with.

Company Name: DAY TO LIFE Co., Ltd. (formerly Mugiho Co., Ltd.)

Representative: Kenkichi Sugiuchi, President

Number of Employees: Full-time employees 225, Part-time employees 2,658, Group full-time employees 485 (as of February 2026)

Location: 2F AS Building, 3-13-20 Nishi-Tenma, Kita-ku, Osaka, 530-0047

TEL: 06-6361-7000

URL: https://daytolife.co.jp

【Business Activities】

Operation of restaurants / Recruitment and guidance of franchisees for restaurant franchise chains / Manufacturing and sales of confectionery

FACT BOX

  • Source: PR TIMES
  • Category: 拡張