Design-a Partners with Nosh to Expand Frozen Meal Delivery Service

Design-a, which operates the 'Share-Chirashi' service—a new advertising infrastructure replacing newspaper inserts—has entered into a business partnership with Nosh, which provides frozen home-delivered meals focusing on convenience and health.

Under this partnership, Design-a will leverage its high-impact, low-cost analog media, 'Share-Chirashi,' to promote Nosh services to customer segments that are increasingly difficult to reach in an era dominated by web advertising. Furthermore, special discount benefits will be offered to customers who subscribe via 'Share-Chirashi.'

Background and Purpose While Nosh has seen rapid growth by offering healthy meals with carefully considered sugar and salt content through web marketing, they faced challenges in expanding awareness among seniors, homemakers, and those who have become immune to digital advertising.

'Share-Chirashi' is a posting service where four local businesses share the advertisement space and costs. It currently distributes 1 million flyers across Japan monthly. By utilizing the unique reach of physical paper media and local-focused promotion, the partnership aims to deliver healthy eating habits to more people.

Future Initiatives Utilizing the nationwide network, the companies will distribute promotional flyers. Special discounts will be applied to customers who subscribe to periodic delivery through the flyers or the dedicated partnership website.