Official Blog Launch: DREAM PONY Inc. Begins Sharing Insights to 'Change Lives' — Honestly Communicating the Realities of Franchising, Not Just the Convenient Truths

Background of the Official Blog Launch

DREAM PONY Inc. is a company in its second year since its establishment in April 2024. While operating its own brands as a franchise headquarters, it also serves as a comprehensive agency handling approximately 80 franchise brands, offering business proposals to individuals aiming for independence and entrepreneurship.

While we have formed many valuable connections over the past two years, the reality is that far more people are still unfamiliar with our company. Although our corporate website presents our business activities and company overview, the information conveyed there is limited to 'polished' content.

What kind of people actually work here?

What is the real truth about the franchise system?

What separates those who succeed after joining from those who don’t?

To answer these questions and share information that reveals the 'human side of the company' in our own words, we have decided to launch this official blog.

Main Content to Be Shared on the Blog

Latest updates on each business and brand (new store openings, new service announcements)

Fundamental knowledge about franchising, independence, and business startups (from definitions of terms to how to read contracts)

Real stories from the industry (both successes and failures)

Reports on social contribution activities (support for welfare initiatives, sponsorship of local sports teams, etc.)

Insights into daily company life and our team members

We aim to publish four articles per month, steadily building our content library. We will also respond to reader questions and requests, writing articles on requested topics when applicable.

This Blog Will Not Only Share 'Convenient' Information

We believe franchising is not a one-size-fits-all solution. It suits some people, but not others—that is the reality. While we are aware of critical voices about our company online, this blog will share not only stories of those who are well-suited to franchising but also those who are not. We will communicate lessons learned not only from success stories but also from cases that did not go well. We value the principle that the final judgment should be made not by the company, but by the readers themselves.

About CEO Tsuzuki Ichinose

As an Executive Officer at a franchise production headquarters, he was involved in the nationwide expansion of approximately 80 stores. Later, as a franchise producer, he launched two brands with around 100 stores. Drawing on this experience, he founded DREAM PONY Inc. in April 2024.

Mission: 'Make the opportunity to change one’s life more accessible'

When people want to make a change, few actually take that first step. Reasons for hesitation—lack of funds, knowledge, time, or support from others—are always concrete. Our company is dedicated to removing these barriers, one by one.

Four Business Domains

Comprehensive Franchise Agency … Proposes the most suitable brands to potential franchisees across diverse fields such as food & beverage, beauty, caregiving, resale, and education

Franchise Headquarters Operations … Directly supports franchisee owners as the headquarters of our in-house brands

Franchise Production … Supports the launch of new franchise brands and development of new business models

Existing Store Consulting … Supports operational stores in improving customer acquisition and sales

In-House Brand Portfolio

Green Flow … An e-commerce franchise specializing in plants and seedlings via Amazon

DPS (DREAM PONY SYSTEM) … A no-inventory e-commerce franchise on Amazon selling general goods

BBP (Brand Retail Plus) … A retail franchise leveraging BUYMA to sell high-end luxury brands

Produce by Liré … A beauty salon franchise

Details of each brand will be introduced sequentially on the official blog in the future.

Company Overview

Company Name: DREAM PONY Inc. CEO: Tsuzuki Ichinose

Established: April 11, 2024

Capital: 10,000,000 JPY

Employees: 23

Head Office: 2F, 4-2-11 Kojimachi, Chiyoda-ku, Tokyo 102-0083 (3-minute walk from 'Kojimachi Station' on the Tokyo Metro Yurakucho Line)

Osaka Branch Office: 3F, Re Terra Shin-Osaka Building, 7-1-5 Nishinakajima, Yodogawa-ku, Osaka 532-0011

TEL: 03-6261-9882

Official Website: https://dream-pony.jp/

DREAM PONY Inc.

Public Relations

TEL: 03-6261-9882

Official Website: https://dream-pony.jp/