Nail, Eyelash, and Esthetic Services Under One Roof: 'Être Produce by Liré' to Open in Shiba, Minato-ku, Tokyo on August 1, 2026

DREAM PONY Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Tsuyuki Ichinose) will open a beauty salon named 'Être Produce by Liré' in Shiba, Minato-ku, Tokyo, on August 1, 2026.

A multi-service salon offering nail, eyelash (eyelash extensions, eyelash perms, eyebrow), and esthetic (facial, slimming, hair removal) treatments under one roof. The concept is simple: 'Nails today, eyelashes next week, facial at the end of the month' — a salon where you can meet a different version of yourself with every visit.

The Meaning Behind 'Étre (Être)'

'Être' is a French word meaning 'to be' or 'existence.'

Beauty should not be about conforming to others. It's about being yourself. It's about learning to like your authentic self, even just a little more. We've embedded this philosophy into the salon's name.

The brand name 'Liré' also evokes the French word for 'freedom.' The 'Produce by Liré' concept — creating a one-of-a-kind salon that fully reflects the owner's ideals — is carried forward into this salon, allowing each customer's individual 'desires' to be realized without imposing rigid templates.

Nail, Eyelash, and Esthetic Services — All in One Location

The greatest feature of Étre is the ability to receive all three beauty services at a single location.

Menu

Details

Nail

Hands/feet. Single color, gradient, magnetic, baby boomer, custom design, nail extensions, etc.

Eyelash

Eyelash extensions (flat lash/sable), eyelash perms (Parisienne, Korean-style), eyebrow (brow design), eyelash shampoo, etc.

Esthetic

Facial, slimming, hair removal

No more need to make separate reservations and travel to different locations for nail, eyelash, and esthetic salons. You're free to combine multiple treatments in a single visit or choose services based on your mood each day.

'Visible Beauty' and 'Refined Beauty'

Nails and eyelashes are 'visible beauty' — they lift your mood every time you look at your hands or in the mirror. Facials and slimming treatments are 'refined beauty' — gradually shaping and caring for yourself over time.

Being able to continue both types of beauty routines in the same space, with the same staff, transforms 'ease of access' into 'ease of continuation.'

Store Overview

Item

Details

Store Name

Être Produce by Liré

Location

1st Floor, 4-12-4 Shiba, Minato-ku, Tokyo 108-0014

Access

3-minute walk from Mita Station (Toei Mita Line / Toei Asakusa Line); 7-minute walk from Tamachi Station (JR Yamanote Line / Keihin-Tohoku Line)

Opening Date

August 1, 2026 (planned)

Business Type

Multi-service salon: Nail / Eyelash (extensions, perms, brows) / Esthetic (facial, slimming, hair removal)

Reservations

[Hot Pepper Beauty / Instagram / Official LINE]

Operation

DREAM PONY Co., Ltd.

CEO Statement

'Liré' has always stood for 'creating a one-of-a-kind salon filled with the owner’s passions.' With 'Être,' we are now applying this philosophy directly to our customers.

Beauty is not about comparing yourself to others. We want to be a salon that helps you 'be yourself.' Our entire team looks forward to welcoming you with heartfelt hospitality, aiming to become a beloved destination for the Mita and Tamachi communities.

Tsuyuki Ichinose, CEO, DREAM PONY Co., Ltd.

About 'Produce by Liré'

'Produce by Liré' is a beauty salon franchise operated by DREAM PONY Co., Ltd. 'Liré' evokes the French word for 'freedom.' Despite being a franchise, it allows owners to freely reflect their ideals in every aspect — from store name and location to property, interior design, beauty products, and management policies. Professional teams in customer acquisition, education, and design support salon operations.

Available service categories include nail, eyelash extensions/perms, eyebrow, facial, hair removal, slimming, relaxation, and Pilates. Multi-category salon formats are also possible.

For franchise inquiries: https://lire-project.com/

Company Overview

Item

Details

Company Name

DREAM PONY Co., Ltd.

CEO

Tsuyuki Ichinose

Established

April 11, 2024

Capital

10,000,000 JPY

Employees

23

Headquarters

2nd Floor, 4-2-11 Kojimachi, Chiyoda-ku, Tokyo 102-0083

Osaka Branch

3F, Re Terra Shin-Osaka Building, 7-1-5 Nishinakajima, Yodogawa-ku, Osaka 532-0011

TEL

03-6261-9882

Business Activities

Franchise general agency, franchise headquarters operation, franchise production, existing store consulting

Official Website

https://dream-pony.jp/

Media Inquiries

Public Relations, DREAM PONY Co., Ltd.

TEL: 03-6261-9882 (Reception hours: 9:00–21:00, closed Sundays)

Email: [email protected]