JOEKR Exhibits with Tokyo Silver Artisans at Dassai Pop-Up Event at Nihombashi Mitsukoshi

JOEKR, an accessory and silverware brand operated by e-moer Co., Ltd., participated in the Dassai pop-up event "Art and Dassai, Dassai and Art," held at Nihombashi Mitsukoshi Main Store from May 13, 2026 (Wed) to May 26, 2026 (Tue), alongside master artisans from Tokyo Silverware.

At the Dassai pop-up event held at Nihombashi Mitsukoshi Main Store

The event featured a curated collection of products developed through JOEKR's planning and design collaboration, including the "Kintai Bridge and Cherry Blossoms" series linked to a special label by manga artist Hisashi Hagiwara, silver sake cups and vessels by Tokyo Silverware, and collaborative sake ware with ceramicist and tea master Shota Yamada.

This initiative was inspired by the connection between two bridges—Nihombashi and Kintai Bridge—cherry blossom scenery, and the experience of savoring Dassai sake. JOEKR combined Tokyo Silverware's craftsmanship with contemporary design to expand the act of enjoying sake into an experience of art and craftsmanship.

Product Collection Inspired by Nihombashi, Kintai Bridge, and Cherry Blossom Season

"Kintai Bridge and Cherry Blossoms" Series

Kintai Bridge and Cherry Blossoms (Bottle Case), Brass with 18K Gold Plating

Kintai Bridge and Cherry Blossoms (Bottle Case)

The product collection draws inspiration from the venue—Nihombashi Mitsukoshi Main Store—and the landscape of Iwakuni City, Yamaguchi Prefecture, where Dassai is brewed.

Both Nihombashi in Tokyo and Kintai Bridge in Iwakuni are counted among Japan’s three most famous bridges. JOEKR used the symbolic connection between these two bridges as a starting point to translate the imagery of Kintai Bridge and cherry blossoms, along with the moment of savoring Dassai, into designs for silver sake cups, drinking vessels, bottle case ornaments, and chopstick rests.

"This collection represents our first attempt to preserve seasonal memories and regional connections within sake vessels and wooden boxes. We hope people can enjoy layering landscapes and seasons into their sake-drinking moments" (Kojiro Kanemoto, Representative Director, e-moer Co., Ltd.).

[Event-Exclusive] "Kintai Bridge and Cherry Blossoms" Series Linked to Hisashi Hagiwara’s Special Label

The "Kintai Bridge and Cherry Blossoms" series, linked to a special label designed by manga artist Hisashi Hagiwara, was sold exclusively at the event.

This series was created by overlaying the cherry blossom scene depicted on the special Dassai bottle label with the actual cherry blossoms at Kintai Bridge in Iwakuni, Yamaguchi Prefecture. The bottle case ornaments feature metal components modeled after Kintai Bridge, available in both silver and brass with 18K gold plating.

The cherry blossom-themed metal decorations were designed by Joe Watanabe (Nari Watanabe) and crafted by Takamitsu Kamikawa of Tokyo Silverware. Additionally, the "Kintai Bridge and Cherry Blossoms (Chopstick Rest Set)" was sold as a set combining bridge-inspired chopstick rests with chopsticks made from cherry wood.

Exhibiting Tokyo Silverware’s Silver Sake Cups, Including "Silver Cup Sakura" Modeled After Real Cherry Blossoms

Silver Cup Sakura (GINPAI SAKURA) / Artist: Takamitsu Kamikawa, Tokyo Silverware

Silver Cup Oboro (GINPAI OBORO) / Artist: Takamitsu Kamikawa, Tokyo Silverware

The Tokyo Silverware silver cup and silver vessel series featured pieces such as "Silver Cup Sakura" and "Silver Cup Oboro," alongside other pure silver sake vessels.

Each piece highlights the unique luster, reflections, and substantial feel characteristic of silver. Beyond their function as sake vessels, they also possess sculptural beauty as art objects that capture light and scenery.

Notably, "Silver Cup Sakura" was crafted by taking actual cherry blossoms as a mold and replicating their form in pure silver. Rather than using cherry blossoms as a decorative motif, this piece captures the natural form itself, preserving the essence of the season in a tangible, handheld vessel.

Other pieces included hand-shaped silver cups using the traditional "hera-jiri" technique by Tokyo Silverware artisans, "Silver Cup Kinkon" with golden traces embedded in surface engravings, "Silver Cup Kacho" adorned with rose and butterfly motifs, "Silver Cup Mizukage" expressing water-like ripples, "Silver Cup Naikai" featuring silver lining inside Shigaraki pottery, and "Ginshaku," a solid silver sake vessel formed as a single piece.

Sake Cups That Reflect Scenery: Collaboration Between Ceramicist Shota Yamada and Tokyo Silverware’s Takamitsu Kamikawa

Sake Cup Collaboration Between Ceramicist Shota Yamada and Takamitsu Kamikawa of Tokyo Silverware

Sake Cup Collaboration Between Ceramicist Shota Yamada and Takamitsu Kamikawa of Tokyo Silverware

"Sake Cup No.1–No.4" are collaborative sake vessels created by ceramicist and tea master Shota Yamada and Takamitsu Kamikawa of Tokyo Silverware. The concept of attaching a convex pure silver plate to the base of Shoda’s ceramic vessels was proposed by Joe Watanabe (Nari Watanabe).

By affixing a convex silver plate to the base of the ceramic cup, the silver surface reflects surrounding light and scenery, creating a structure where the outside world appears within the vessel. When sake is poured under a cherry tree, the blossoms are reflected inside the cup, allowing the vessel to display different expressions depending on location and season.

The event offered all four pieces—"Sake Cup No.1" through "No.4"—each priced at ¥165,000 (tax included). Moving forward, collaborative products with Shota Yamada will be launched under the brand name "Utsutsu" as part of the Produced by JOEKR series.

Shota Yamada Profile

Shota Yamada is a ceramicist and tea master who discovered ceramics in high school and began creating independently. Since 2019, he has held solo exhibitions primarily in Ginza department stores and galleries. He received the title of "Sodo," an associate master certification, from the direct lineage of the Enshu school of tea, and actively engages in both ceramics and chanoyu (tea ceremony). He holds exhibitions and tea gatherings internationally, promoting the charm of Japanese culture.

https://ya-ma-shou.com/about/

Product Lineup at the Event

1. [Event-Exclusive Sales] Kintai Bridge and Cherry Blossoms Series

Kintai Bridge and Cherry Blossoms (Bottle Case) Silver Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Silver Price: ¥174,000 (tax included)

Kintai Bridge and Cherry Blossoms (Bottle Case), Brass with 18K Gold Plating Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Brass, 18K Gold Plating Price: ¥88,000 (tax included)

Kintai Bridge and Cherry Blossoms (Chopstick Rest Set) Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Silver, Cherry Wood Price: ¥49,500 (tax included)

2. Silver Cup and Silver Vessel Series

Silver Cup Sakura (GINPAI SAKURA) Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Silver Price: ¥625,000 (tax included)

Silver Cup Oboro (GINPAI OBORO) Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Silver Price: ¥412,500 (tax included)

Silver Vessel (GINSHAKU) Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Silver Price: ¥500,000 (tax included)

3. Silver Cup and Silver Vessel Series

Silver Cup (GINPAI) Artist: Tokyo Silverware Material: Silver Price: ¥180,000 (tax included)

Silver Cup Kinkon (GINPAI KINKON) Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Silver Price: ¥180,000 (tax included)

Silver Cup Kacho (GINPAI KACHO) Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Silver Price: ¥160,000 (tax included)

4. Silver Cup and Silver Vessel Series

Silver Cup Mizukage (GINPAI MIZUKAGE) Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Silver Price: ¥190,000 (tax included)

Silver Cup Naikai (GINPAI NAIKEI) Artist: Takamitsu Kamikawa, Tokyo Silverware Material: Silver Price: ¥180,000 (tax included)

5. Signature Models Also Featured at the Event

Silver Cup Chikurin (GINPAI CHIKURIN) Artist: Munetomo Kamikawa, Tokyo Silverware Material: Silver Price: ¥825,000 (tax included) *Signature model of Tokyo Silverware

Silver Cup Yume (GINPAI YUME) Artist: Munetomo Kamikawa, Tokyo Silverware Material: Silver Price: ¥412,500 (tax included) *Signature model of Tokyo Silverware

Creator and Designer Comments

Takamitsu Kamikawa, Tokyo Silverware

Dassai, often considered synonymous with premium sake, began in a small brewery deep in the mountains of Yamaguchi. Rather than relying solely on artisan intuition, the brewery meticulously quantifies and records data on temperature and fermentation, enabling consistent delivery of high quality worldwide by relentlessly pursuing the ideal of junmai daiginjo.

"Not sake to get drunk or to sell, but sake to be savored."

The process of polishing rice to its extreme and refining it into a clean, transparent flavor represents a spiritual pursuit—accumulating immense time and effort to approach the essence.

Similarly, Tokyo Silverware, passed down since the Edo period, is a traditional craft shaped through countless hammerings and polishings, emanating a quiet brilliance. In this work, I treated the surface of pure silver as a canvas, engraving the moment when sake rises.

As the cup tilts, aroma unfurls into the air and aftertaste gently lingers. I entrusted this invisible flow to vertical strokes, connecting Dassai’s path of innovation and the handcrafted time etched into silver with a single line.

When two passions—sake and vessel—intersect, a new landscape emerges. I invite you to experience it.

Shota Yamada, Ceramicist

Inspired by Dassai’s spirit of innovation, this sake cup reflects scenery.

Combining ceramic art with Tokyo Silverware’s technique, we embedded silver into the base of the vessel. When sake is poured, the mirrored surface softly reflects the outside world—cherry blossoms, clouds, sky, city lights. Each time you drink, a new scene appears within the cup.

A new experience: savoring not only sake but also the landscape within the vessel. This is a sake cup designed to be taken outdoors, allowing you to enjoy Japanese sake in beautiful surroundings.

Born from the nature of Iwakuni and Dassai’s pioneering spirit,

I hope this vessel, created in resonance with that spirit, will inspire people to take sake to new places.

Joe Watanabe (Nari Watanabe), Designer

Iwakuni City, Yamaguchi Prefecture.

The clear flow of the Nishiki River and the elegant five-arch wooden bridge—

Kintai Bridge.

In spring, cherry blossoms bloom in full glory, and the richness of nature and warmth of people breathe throughout the town.

What I felt in Iwakuni was not merely scenic beauty, but a quiet harmony between land and people.

This design reflects the spirit of Dassai, born in Iwakuni. Since its founding in 1948, Dassai has respected tradition while continuously innovating beyond boundaries. During my visit, I sensed a spirit of challenge—where no limit is set on rice polishing, and each individual strives to surpass common sense.

In response to that philosophy, I placed the arch of Kintai Bridge at the center of the box as a symbol, yet deliberately extended the design outward, beyond the circular frame.

The bridge, the cherry blossoms, the river’s flow—they do not stay confined within boundaries,

but expand outward, toward the future.

Just as Dassai has expanded the very concept of sake, this design expresses the intention to transcend established frameworks.

The central ornament on the folding lid is more than mere decoration. I hope you can sense in it a quiet resolve—symbolizing Iwakuni’s nature, human warmth, and the spirit of challenging beyond limits.

Future Sales Information

The collection was exhibited and sold at the pop-up event "Art and Dassai, Dassai and Art" held at Nihombashi Mitsukoshi Main Store from May 13, 2026 (Wed) to May 26, 2026 (Tue).

Going forward, the Silver Cup and Silver Vessel series, along with the collaborative sake ware with Shota Yamada, will be introduced and sold on JOEKR’s official website and online shop as each product becomes available.

Note: The wooden box and chopstick rests of the "Kintai Bridge and Cherry Blossoms" series linked to Hisashi Hagiwara’s special label were sold exclusively at the pop-up event venue.

JOEKR aims to deliver products that merge Tokyo Silverware’s craftsmanship with modern design not only within Japan but also internationally. The company plans to build connections with overseas buyers, galleries, and select shops, promoting traditional Japanese crafts as lifestyle products suited to contemporary living.

JOEKR Online Shop: https://joekr-official.com/

Event Overview

Name: Art and Dassai, Dassai and Art

Dates: May 13, 2026 (Wed) – May 26, 2026 (Tue)

Venue: 1st Floor Central Hall, Main Building, Nihombashi Mitsukoshi Main Store

Organizer: Dassai Co., Ltd.

https://www.mistore.jp/shopping/event/nihombashi_e/dassai_50

https://dassai.com/news/info/007501.html

Takamitsu Kamikawa, Silver Artisan Profile

Left) Kojiro Kanemoto, e-moer Representative; Right) Takamitsu Kamikawa, Silver Artisan

Born in 1977 (Showa 52) in Taito Ward, Tokyo, into a family of silver artisans, all of whose brothers also became silversmiths. He began engaging with craftsmanship from an early age. After high school, he apprenticed under his father, the second-generation Takamitsu Kamikawa, mastering techniques such as "forged metalwork." He specializes particularly in "hera-jiri," a three-dimensional forming technique, and continues to pass on these skills through daily practice.

Due to his own metal allergies, he has developed unique material and processing innovations, winning the EQBC (General Incorporated Association for Metal Allergy) Grand Prix in 2021 for a pure silver bangle. Recently, he has collaborated with jewelry designers on new expressions in silver, including accessories and cufflinks.

Takamitsu Kamikawa is the only silver artisan in Japan certified as an "MFU Meister (Technical Heritage)" in 2025. He is also involved in AI co-creation projects like "GIF Techcraft" and collaborations with TikTok-born brands, gaining attention as a bridge between traditional techniques and next-generation culture.

Joe Watanabe (Nari Watanabe) Profile

e-moer Joe Watanabe (Nari Watanabe)

Born in 1998 in Suginami Ward, Tokyo.

Co-Representative of e-moer Co., Ltd. and shareholder/designer of the haute couture brand "MAQUINN."

He has presented collections internationally, including a solo show in Paris, a collection launch at InterContinental Paris, and a showcase event at Four Seasons The Pearl-Qatar. He has designed costumes for celebrities such as Fan Bingbing and Ariana Grande. In 2022, he co-founded e-moer Co., Ltd. with entrepreneur Kojiro Kanemoto and launched the jewelry brand "JOEKR." As a next-generation designer connecting traditional crafts with modern design, he continues to collaborate with international brands and artists.

Nisshin Kikinzoku Co., Ltd. Company Overview

Company Name: Nisshin Kikinzoku Co., Ltd.

Representative: President Kazuo Kamikawa

Address: 1F Ito Building, 1-3-13 Sanjiku, Taito Ward, Tokyo

Founded: October 23, 1964 (Showa 39)

Business: Manufacturing and sales of precious metal jewelry and products

Website: https://www.nisshin-kikinzoku.com/

e-moer Overview

e-moer is a creative company that collaborates with Nisshin Kikinzoku, the inheritor of Tokyo Silverware, to connect traditional craftsmanship with modern design. Representatives Kojiro Kanemoto and Nari Watanabe aim to bridge traditional crafts with younger generations and global cultures, making silverware more accessible and enjoyable.

In this project, they combined Tokyo Silverware’s techniques, Dassai’s sake culture, and artistic expression to create products designed for savoring, gifting, displaying, and experiencing sake.

Kojiro Kanemoto and Nari Watanabe of e-moer are committed to connecting traditional craft culture with younger generations—not only domestically but globally.

e-moer Co., Ltd. Company Overview

Accessory and Silverware Brand "JOEKR"

Company Name: e-moer Co., Ltd.

Representative: Representative Director Kojiro Kanemoto

Address: B1F Studio Going Merry, 3-13-11 Aobadai, Meguro Ward, Tokyo

Founded: June 2022

Business: Operation of accessory and silverware brand "JOEKR," OEM/ODM of precious metal products, planning, design, wholesale, retail, and operation of 39 shisha & bar.

URL: https://www.joekrjewelry.com/

Online Shop: https://joekr-official.com/